Kommunikationsstudier

The eighth edition of Interpersonal Communication continues the tradition of excellence established by this theory-driven text. Its unique learning model, which emphasizes communication competence, stands at the forefront of the discipline. The goal of this text is to make students aware of the impact of communication on their lives and that interpersonal communication has real significance. Comprising 13 chapters, the book is divided into four sections: Introductory Perspectives; Interpretive and Message Competence; Process Competence; and Relational and Cultural Contexts. The authors present basic theories and principles that can be used to analyze and understand human interaction, providing examples to show students how these principles play out in actual interaction. Helpful Interdisciplinary Connections boxes throughout focus on unusual applications of communication principles, demonstrating the connections between Communication and other fields such as anthropology, neuroscience, history, psychology, and popular culture. Key updates to this edition include the introduction of an interpersonal neurobiology perspective on interpersonal communication; new ways of understanding emotional communication; greater incorporation of social media examples and research; more research on the "dark side" of interpersonal communication; updated research and theory in every chapter overall; and an expanded chapter on cultural influences on communication and relationships. Designed to help students become more competent communicators, this edition combines the best of what made the text a success in previous editions with the latest scholarship in the field.

Copyright is everywhere. Your smartphone incorporates thousands of items of intellectual property. Someone owns the reproduction rights to photographs of your dining table. At this very moment, battles are raging over copyright in the output of artificial intelligence programs. Not only books but wallpaper, computer programs and cuddly toys are now deemed to be intellectual properties - making copyright a labyrinthine construction of laws covering almost all products of human creativity.Copyright has its roots in eighteenth-century London, where it was first established to limit printers' control of books. Principled arguments against copyright arose from the start and nearly abolished it in the nineteenth century. But a handful of little-noticed changes in the late twentieth century concentrated ownership of immaterial goods into very few hands.Who Owns This Sentence? is an often-humorous and always-enlightening cultural, legal, and global history of the idea that intangible things can be owned, and makes a persuasive case for seeing copyright as an engine of inequality in the twenty-first century.

Bachelor Thesis from the year 2023 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Applied Sciences Hof (Business Department), course: International Management, language: English, abstract: Targeted advertising methods are essential tools for marketers who aim to tailor their marketing communication to specific target groups. The impact of such targeting methods on consumer buying behavior, however, is contentious, as data privacy concerns on behalf of the consumers threaten to impair the effectiveness of targeted advertisements. Against this background, this thesis investigates how targeted advertising methods affect online buying behavior in the B2C segment. In this context, the thesis particularly examines technical targeting methods, as the comprehensive review of literature and prior research revealed a research gap in this field. To answer the research question and test the associated hypotheses, the thesis resorted to an online survey, encompassing two questionnaires distributed to German- and English-speaking sample groups. The quantitative data obtained through this online survey was subsequently analyzed using statistical methods such as descriptive statistics, group statistics, correlations, and T-Tests. Eventually, the findings gained from this procedure enabled the derivation of theoretical contributions to the field of strategic marketing and practical recommendations for B2C companies.Targeted advertising has evolved into a significant part of the global advertising ecosystem, making it feasible to target consumers based on an analysis of data gathered online. The appeal of targeted advertising is anchored in the ability to provide consumers with a tailor-made advertising experience.According to German economist Bernd W. Wirtz, targeted advertising methods are essential elements in the targeting process, as these methods enhance the effectiveness and efficiency by which target consumers can be addressed. Consequently, Wirtz identifies the selection of appropriate targeting methods to be critical to the communication success of companies. A study conducted by IHS Markit validates the claim of Wirtz that targeted advertising methods have a positive impact on advertising effectiveness, indicating that specific targeting methods achieve click-through rates [CTR] that are up to 5.3 times higher than the CTR of non-targeted advertising formats. In light of the elevated propensity of consumers to click on a targeted advertisement, Michael Bailey and Ayman Farahat argue that targeting reduces the cost-per-click [CPC] of an advertising campaign.

This study analyses the social representations of teenage girls in two Brazilian magazines, Atrevida and Todateen, using categorical content analysis. The aim was to analyse the identity of the female teenage segment, discussing concepts such as gender, feminism, culture, consumption, representation and magazine journalism. This research aims to show the importance of understanding social representations.

A book for men and women from middle age to advanced years who have suddenly and unexpectedly become confronted with the huge effects that the male prostate can have on the body. It is a tale of what can happen to both men and women when the prostate transforms over time as the body changes, free of any of the minor or major taboos surrounding those involved.The book presents both a subjective and an objective account, from a female and a male perspective, of what the prostate is and of the physical, psychological and social effects that changes to the prostate can bring as one ages or reaches old age. The latest medical, psychotherapeutic and social measures available to help men with prostate issues and their partners are discussed. It also addresses the therapeutic taboos that have previously prevented us from attempting a systemic approach to the physical, psychological and social transformation that men and women undergo when they reach middle age and beyond.

The monograph is devoted to the most important aspects and tools of state-civil communication. The objective bases of strengthening the information and communication infrastructure of interaction between the state and society in the modern world are discussed. Specific directions and forms of communicative strategies as a source of reforming public administration are considered. Attribute-system properties of communication in public administration are analyzed. The communicative policy of the state as a means of transparency of the activity of public authorities is identified. The book is intended for top management personnel, employees of public authorities, heads of state enterprises and organizations, faculty of higher educational institutions, doctoral students, postgraduates and students of public administration, political science, economics, law.

Masterarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule für angewandtes Management, Sprache: Deutsch, Abstract: Unternehmen haben keine Kontrolle darüber, was auf den sozialen Netzwerken über sie und ihre Produkte behauptet wird. Earned Media hat jedoch eine hohe Glaubwürdigkeit bei den Social-Media-Nutzern. Das Ziel der Arbeit ist es, herauszufinden, inwiefern Earned Media auf Instagram die Customer Journey von Millennials beeinflusst. Wenn klar ist, wie sich der Einfluss in den verschiedenen Phasen äußert, kann überlegt werden, wie Unternehmen mit Earned Media umgehen und es selbst beeinflussen können, um mehr Kontrolle darüber zu gewinnen. Daraus ergibt sich die folgende Forschungsfrage: Welchen Einfluss hat Earned Media auf Instagram auf die Customer Journey von Millennials? Um diese zu beantworten, wurde eine quantitative Studie durchgeführt, bei der eine Zufallsstichprobe aus der Grundgesamtheit (Instagram-Nutzer in Deutschland, die zur Generation Y gehören) einen standardisierten Fragebogen bearbeitete. Die Antworten wurden anschließend statistisch ausgewertet. Die Ergebnisse haben gezeigt, dass Earned Media auf Instagram häufig der Auslöser der Customer Journey von Millennials ist. Außerdem vertrauen Millennials Earned Media und lassen sich und ihre Meinung zu Produkten oder Marken dadurch beeinflussen. Auch selbst teilen Millennials gerne ihre eigenen Meinungen zu Produkten auf Instagram, vor allem, wenn sie allgemein gerne Dinge aus ihrem Leben mit ihren Followern teilen. Die Ergebnisse geben neue Einblicke in die Erforschung des Social-Media-Marketings. Earned Media wurde bedingt der schwierigen Messbarkeit bisher nur wenig erforscht. Es konnten wertvolle Erkenntnisse für Unternehmen im Hinblick auf den Umgang mit Earned Media gewonnen werden. Weiterführende Forschung bietet sich mit Blick auf andere soziale Netzwerke und die nachfolgenden Generationen an.

So You Want to Be on Air? A Guide to Anchoring, Hosting, Voice-overs, and More introduces readers to the most important components a dynamic on-air personality must have, including voice, body language, being on-camera, and appearance. The text underscores how each element requires dedicated training, consistent practice, and the ability to adapt and adjust at a moment's notice. Opening chapters emphasize one's voice as a tool and provide helpful strategies for analyzing your voice, finding your range, dialing in your posture, working with scripts, and delivering different types of stories. Additional chapters help readers master body language and facial features within different contexts such as behind the desk or on location. Readers learn how to deal with distractions, how to read a teleprompter, and how to cultivate on-air looks that are appropriate for a variety of situations. Dedicated chapters offer tips and tricks for anchoring the news, delivering entertainment news, being a talk show host, and being a podcaster. Citizen journalism and creating a sizzle reel are covered. Each chapter features opening vignettes, warm-up exercises/reflections, tips from pros, and Watch, Listen, Learn, Try sections to enrich the learning experience and help students put what they read into practice. An essential guide, So You Want to Be on Air? is an exemplary resource for courses and programs in broadcast journalism and on-air communication.

An Introduction to Human Communication: Communicate, Connect, Collaborate helps students understand the roles and skills essential to communicating effectively in today's environment. Providing a fresh approach to both contemporary and traditional communication topics, this text is divided into three parts: Foundations of Communication; Interpersonal and Small Group Communication; and Public Speaking. The authors use a model of communication that integrates networked digital media, addresses cultural differences and diversity, incorporates examples from popular culture and current events, and offers sound pedagogy based on their extensive teaching and research experience. The lines between interpersonal, small group, organizational, public, and mass communication have blurred as people routinely share their thoughts and ideas with others via social networking platforms, blogs, messaging apps, texts, and emails. These ways of connecting have altered how individuals think about communication, enact relationships, and inform and persuade each other. In recognizing communicators as active message producers rather than passive message consumers, this text empowers students to successfully negotiate their agency and identity across communication contexts. This is the ideal textbook for introduction to human communication courses, helping students gain the fundamental knowledge and tools necessary for our increasingly complex world.

This contributed volume identifies how the information processes of public institutions and citizens have changed throughout the COVID-19 pandemic, within a new context that emerged: the infodemic disorder. Public debate is largely characterized today by a crisis of the legitimacy of institutions, accompanied by a crisis of authority in public communication, leading to the emergency of a state of information disorder due specifically to the need to find information related to the coping of the pandemic. This condition is characterized by growing attention to issues related to ¿fake news¿, ¿misinformation¿, and ¿media manipulation¿, that are intertwined in digital platform ecosystems, and the effects of which on democracy, public communication and research, and the sharing of information in the civic sphere are broad and far-reaching. This volume analyzes the links between communication strategies of public institutions, and the resulting citizen communication, in an attempt to tease out how communication processes have changed during the pandemic. It was decided to investigate this infodemic disorder as it appeared in three different geographical contexts: Europe, Canada and Mexico and, at the same time, to bring out the formal and informal coping strategies implemented by public institutions and citizens. Beginning with an introduction to the crisis of information created by the pandemic, the contributors build a theoretical framework, provide contagion data, and subsequently, for each of the geographical contexts analyzed, explore the public communication strategies and those activated by citizens seeking to share information.

¿Dieses essential bietet in komprimierter Form die wesentlichen Erkenntnisse zu Wahlverhalten bei Kommunalwahlen und gibt einen Einblick in die Planung und Durchführung von Wahlkämpfen. Dazu werden Wahlkampfmethoden und -maßnahmen vorgestellt, die auch mit geringen finanziellen und/oder personellen Ressourcen genutzt werden können. Ein wesentlicher Schwerpunkt liegt auf der zielgerichteten Planung und Durchführung von Haustürwahlkämpfen. Ihnen kann gerade für Kommunalwahlen eine besondere Wirkmacht zugeschrieben werden.

Azmeera Srinivas ha ricevuto la sua laurea B.Tech in Ingegneria Elettronica e delle Comunicazioni dalla J.N.T. University - Hyderabad nel 2005. Ha ricevuto la sua laurea M.Tech in Comunicazioni Digitali da KITS, Warangal, affiliato alla Kakatiya University, Warangal nell'anno 2007. Attualmente, è uno studioso di ricerca nel dipartimento di Elettronica e Ingegneria delle Comunicazioni, JNTUK - Kakinada ed è un professore assistente senior nel dipartimento di ECE, kakatiya Institute of Technology and Science, Warangal-15. La sua esperienza totale di insegnamento è di 15 anni. I suoi interessi di ricerca sono l'elaborazione dei segnali e l'elaborazione delle immagini mediche. È membro di organismi professionali come IETE, ISTE ecc.

This book is a treasure trove of practical techniques to empower individuals with captivating communication skills. It unveils an array of strategies and tangible tools for honing interpersonal communication prowess. Within its pages, this compelling guide unleashes two transformative exercises: the art of public speaking and the dynamic realm of group discussions, both instrumental in fortifying language aptitude. These enchanting tasks immerse learners in a language-rich environment, measuring their progress through meticulous "before" and "after" assessments, yielding remarkable strides in effective communication. Drawing from illuminating interviews with seasoned experts and consummate professionals, the book underscores the pressing need for communication enhancement through insightful needs analysis. Furthermore, it presents a riveting analysis of a highly sought-after questionnaire, capturing the demands and desires of diverse respondents.

To achieve long- term profitability. you need to create and maintain loyal customers, but it's hard to do so in the competitive environment. Brand loyalty is the repeated purchase of any customer that reflects continuous buying and shows a positive attitude towards the brand to buy that product in the future. This is not a repetitive purchase; it is a psychological commitment for the customer towards the brand. Purchasing behavior refers to individuals or organizations doing business along with the impact of various factors that influence them in decision making on the purchase of products and services in a market.

¿This book follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram and LinkedIn. The author presents a functioning taxonomy of self-presentation strategies along the front-stage/back-stage continuum, including common strategies such as eudaimonic (or inspirational) messages and the use of humour. Special attention is paid to the effects of social variables such as the users' gender and age, and the perceived purposes of the different platforms (e.g. LinkedIn is often intended as a professional market for job hunting, whereas Facebook is rarely used in this context). The book will be of interest to students and scholars of Technologically Mediated Communication (traditionally known as Computer-Mediated Communication or CMC), media communication, internet pragmatics, digital discourse analysis, and related fields.

This book shines a light on novel and less familiar domains of early English language education for children aged 3 to 12, in mainstream and out-of-school settings. Enveloping the volume is the making of creative connections to wider educational philosophies which extend beyond the confines of a narrow linguistic lens. In reconciling the theory-practice divide in English language education, each chapter presents a synthesis of research issues leading to a practical showcase of ideas. Organised in two main parts, the first focuses on innovations within classroom practice, curriculum development, and child-centred assessment, exploring areas which have either received insufficient attention and/or have been reimagined through fresh perspectives. The second part explores innovations in pre- and in-service teacher education contexts and focuses on lesser-known and/or underexplored topics, including bridging general and language education, multilingualism, in-depth learning, metacognition,and pragmatics. This is a timely publication for teacher educators and practitioners alike.

Die in Mittel-, Ost- und Südosteuropa wahrnehmbaren arbeitsmarktorientierten Anforderungen verweisen auf den Mehrwert von Deutsch als Berufs- und Fachsprache in dieser Region. Der Band verdeutlicht aus der Sicht eines dynamischen Arbeitsmarktes und der gesteigerten Nachfrage nach deutschsprechenden Fachkräften, wie fach- und berufsbezogenes (Sprach-)Wissen in der universitären Ausbildung in den vertretenen Ländern trainiert werden kann und welche Herausforderungen länderübergreifend auftreten. Die einzelnen Beiträge beschäftigen sich mit den Besonderheiten berufsorientierter und fachspezifischer Kommunikation und deren Vermittlung und Übertragung, wobei auch praxisbezogene Überlegungen zum professionellen Dolmetschen angestellt und interkulturelle Ansätze vorgestellt werden.

Embark on a transformative journey through the intricacies of English verb usage with "Common Verb Usage Mistakes in English." In this comprehensive guide, we unravel the perplexities surrounding verbs, offering invaluable insights to elevate your communication skills.Explore the nuances of verb conjugation, tense, and usage that often elude even the most proficient English speakers. Through engaging examples and practical explanations, this book becomes your trusted companion in navigating the often tricky terrain of verb-related pitfalls.Discover how to effortlessly distinguish between commonly confused verbs, demystify irregular verb forms, and master the art of maintaining verb consistency in your writing. Whether you're a seasoned writer, a student striving for academic excellence, or a professional looking to refine your communication, this book is tailored to meet your linguistic needs.

This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industry¿s potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.

Migration is a sociological and historical phenomenon as old as the history of mankind. In his book Les Noirs de la diaspora, historian Ibrahima Baba Kaké points out that "Man is a terribly traveller animal. He leaves his homeland regardless of the barriers that surround him" in order to meet his fellow human beings and discover other horizons, other ways of life. In this study of migration and immigration in the French-language African novel, we are particularly interested in the migratory movements of the second half of the last century, with the exception of a few novels, such as Bakary Diallo's Force Bonté published at the beginning of the century. The aim was to question these works in order to understand how migration and the immigration of the characters are described by the authors. This description first paints a more or less complete picture of the causes of the protagonists' mobility, and then looks at the consequences.

Migration ist ein soziologisches und historisches Phänomen, das so alt ist wie die Geschichte der Menschheit. Der Historiker Ibrahima Baba Kaké betont in seinem Buch Les Noirs de la diaspora, dass "der Mensch ein schrecklich reisendes Tier ist. Er verlässt seine Heimat unabhängig von den Barrieren, die sie umgeben", um seine Mitmenschen zu treffen und andere Horizonte und Lebensweisen zu entdecken. In dieser Studie über Migration und Einwanderung in frankophonen afrikanischen Romanen wurden insbesondere die Migrationsbewegungen in der zweiten Hälfte des letzten Jahrhunderts untersucht, mit Ausnahme einiger weniger Romane, wie z. B. Force Bonté von Bakary Diallo, der Anfang des Jahrhunderts veröffentlicht wurde. Das Ziel bestand darin, diese Werke zu hinterfragen, um zu verstehen, wie die Migration und Einwanderung der Figuren von den Autoren beschrieben wird. Diese Beschreibung zeichnet zunächst ein mehr oder weniger vollständiges Bild der Ursachen für die Mobilität der Protagonisten und befasst sich dann mit den daraus resultierenden Folgen.

Utilising a wide variety of perspectives and examining a range of contexts, the book considers how humanitarians assess and engage with authoritarian practices and negotiate access to populations in danger. Useful for students and practitioners with the fields of international politics and humanitarian studies.