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A short and powerful guide to understanding branding and building successful brands.

"A concise and accessible introduction to exoplanets that explains the cutting-edge science behind recent discoveries. For centuries, people have speculated about the possibility of planets orbiting distant stars, but only since the 1990s has technology allowed astronomers to detect them. At this point, more than five thousand such exoplanets have been identified, with the pace of discovery accelerating after the launch of NASA's Transiting Exoplanet Satellite Survey and the Webb Space Telescope. In The Little Book of Exoplanets, Princeton astrophysicist Joshua Winn offers a brief and engaging introduction to the search for exoplanets and the cutting-edge science behind recent findings. In doing so, he chronicles the dawn of a new age of discovery-one that has rapidly transformed astronomy and our broader understanding of the universe. Scientists now know that many Sun-like stars host their own systems of planets, some of which may resemble our solar system and include planets similar to the Earth. But, Winn tells us, the most remarkable discoveries so far have been of planets with unexpected and decidedly un-Earth-like properties, which have upended what we thought we knew about the origins of planetary systems. Winn provides an inside view of the sophisticated detective work astronomers perform as they find and study exoplanets and describes the surprising-sometimes downright bizarre-planets and systems they have found. He explains how these discoveries are revolutionizing astronomy, and he explores the current status and possible future of the search for another Earth. Finally, drawing on his own and other scientists' work, he considers how the discovery of exoplanets and their faraway solar systems changes our perspectives on the universe and our place in it"--

Essentials of Operations Management is a brand new concise version of the market-leading text Operations Management. It has been developed forstudents on short courses in operations management for example, doing an initial course at undergraduate, postgraduate or post-experience level. In these books the author team have set the standards in Operations Management which other textbooks seek to emulate: Expert authorship, an engaging writing style, and an interesting collection of cases combine to communicate the importance of managing operations and processes within a successful organisation.

Blockchain revolution: Pioneering the next wave of digital innovation¿¿DESCRIPTION Blockchain secures individual transactions with cryptography, creating a tamper-proof chain. In contrast, distributed ledger technologies cover various technologies that may not adhere strictly to blockchain's specific structure.We will start the book by defining blockchain elements, comparing it to DLT, exploring security mechanisms, and looking at Bitcoin's history, transactions, wallets, keys, mining, and forensics. Further in the book, we will explore Ethereum's evolution, Ethereum virtual machine, and smart contracts. We will also discover permissioned blockchains with Hyperledger Fabric and understand crypto assets, ERC20, ERC721 tokens, NFTs, and cryptocurrencies. With real-world examples and practical insights, you will gain a solid grasp of the fundamentals and practical applications that make blockchain a game-changer in various industries. By the end of this book, you will be equipped with the understanding of blockchain technology, its potential applications, and its impact on the future. You will be able to confidently discuss blockchain concepts and evaluate its potential for your own projects.WHAT YOU WILL LEARN¿ Concept of distributed ledger system and blockchain.¿ Concept of consensus and mining in blockchain through the Bitcoin network.¿ Understanding Ethereum and develop-deploy smart contracts using different tools and frameworks.¿ Exploring permissioned blockchain and Hyperledger Fabric.¿ Applying blockchain to different domains such as IoT, AI, and cybersecurity.WHO THIS BOOK IS FORWhether you are a student, developer, entrepreneur, or curious individual, this book is your gateway to unlock the possibilities that blockchain and DLT bring to the forefront of innovation.

Learn the latest version of ArcGIS Pro with the newest edition of this bestselling series. Getting to Know ArcGIS Pro 2.8 introduces the tools and functions of ArcGIS Pro, the powerful desktop GIS application. Geographic information system (GIS) software is making a huge impact in businesses and organizations with mapping and analytic capabilities.  Getting to Know ArcGIS Pro 2.8 uses practical project workflows to teach best practices to readers of all skill levels. Readers will explore data visualizations, build a geodatabase, discover 3D GIS, create maps for web and physical presentations, and more. With more than 300 full-color images, Getting to Know ArcGIS Pro 2.8 clarifies complicated processes such as developing a geoprocessing model, using Python to write a script tool, and creating space-time cubes for analysis. Throughout the book, short sidebars about real-world GIS scenarios in specific industries help readers understand how ArcGIS Pro can be applied widely to solve problems. At the end of each chapter, a summary and glossary help reinforce the skills learned.  This edition has been completely updated for use with ArcGIS Pro 2.8. Other updates include new chapters on ArcGIS Online and geocoding. The Getting to Know series has been teaching readers about GIS for more than 20 years. Ideal for students, self-learners, and professionals who want to learn the premier GIS desktop application, Getting to Know ArcGIS Pro 2.8 is a textbook and desk reference designed to show users how they can use ArcGIS Pro successfully on their own.

Troubleshoot slow-performing queries and make them run faster. Database administrators and SQL developers are constantly under pressure to provide more speed. This new edition has been redesigned and rewritten from scratch based on the last 15 years of learning, knowledge, and experience accumulated by the author. The book Includes expanded information on using extended events, automatic execution plan correction, and other advanced features now available in SQL Server. These modern features are covered while still providing the necessary fundamentals to better understand how statistics and indexes affect query performance.The book gives you knowledge and tools to help you identify poorly performing queries and understand the possible causes of that poor performance. The book also provides mechanisms for resolving the issues identified, whether on-premises, in containers, or on cloud platform providers. You'll learn about key fundamentals, such as statistics, data distribution, cardinality, and parameter sniffing. You'll learn to analyze and design your indexes and your queries using best practices that ward off performance problems before they occur. You'll also learn to use important modern features, such as Query Store to manage and control execution plans, the automated performance tuning feature set, and memory-optimized OLTP tables and procedures. You will be able to troubleshoot in a systematic way. Query tuning doesn't have to be difficult. This book helps you to make it much easier.What You Will LearnUse Query Store to understand and easily change query performanceRecognize and eliminate bottlenecks leading to slow performanceTune queries whether on-premises, in containers, or on cloud platform providersImplement best practices in T-SQL to minimize performance riskDesign in the performance that you need through careful query and index designUnderstand how built-in, automatic tuning can assist your performance enhancement effortsProtect query performance during upgrades to the newer versions of SQL ServerWho This Book Is ForDevelopers and database administrators with responsibility for query performance in SQL Server environments, and anyone responsible for writing or creating T-SQL queries and in need of insight into bottlenecks (including how to identify them, understand them, and eliminate them)

This book offers a comprehensive introduction to the central ideas that underpin deep learning. It is intended both for newcomers to machine learning and for those already experienced in the field. Covering key concepts relating to contemporary architectures and techniques, this essential book equips readers with a robust foundation for potential future specialization. The field of deep learning is undergoing rapid evolution, and therefore this book focusses on ideas that are likely to endure the test of time.The book is organized into numerous bite-sized chapters, each exploring a distinct topic, and the narrative follows a linear progression, with each chapter building upon content from its predecessors. This structure is well-suited to teaching a two-semester undergraduate or postgraduate machine learning course, while remaining equally relevant to those engaged in active research or in self-study.A full understanding of machine learning requires some mathematical background and so the book includes a self-contained introduction to probability theory. However, the focus of the book is on conveying a clear understanding of ideas, with emphasis on the real-world practical value of techniques rather than on abstract theory. Complex concepts are therefore presented from multiple complementary perspectives including textual descriptions, diagrams, mathematical formulae, and pseudo-code.Chris Bishop is a Technical Fellow at Microsoft and is the Director of Microsoft Research AI4Science. He is a Fellow of Darwin College Cambridge, a Fellow of the Royal Academy of Engineering, and a Fellow of the Royal Society. Hugh Bishop is an Applied Scientist at Wayve, a deep learning autonomous driving company in London, where he designs and trains deep neural networks. He completed his MPhil in Machine Learning and Machine Intelligence at Cambridge University.¿Chris Bishop wrote a terrific textbook on neural networks in 1995 and has a deep knowledge of the field and its core ideas. His many years of experience in explaining neural networks have made him extremely skillful at presenting complicated ideas in the simplest possible way and it is a delight to see these skills applied to the revolutionary new developments in the field.¿ -- Geoffrey Hinton"With the recent explosion of deep learning and AI as a research topic, and the quickly growing importance of AI applications, a modern textbook on the topic was badly needed. The "New Bishop" masterfully fills the gap, covering algorithms for supervised and unsupervised learning, modern deep learning architecture families, as well as how to apply all of this to various application areas." ¿ Yann LeCun¿This excellent and very educational book will bring the reader up to date with the main concepts and advances in deep learning with a solid anchoring in probability. These concepts are powering current industrial AI systems and are likely to form the basis of further advances towards artificial general intelligence.¿ -- Yoshua Bengio

Ten timeless truths on leadership, purpose and potential - from the unique culture of the All Blacks, and the mind of a living legend.You might think success at the highest level insulates you from self-doubt.But nothing could be further from the truth.In this book, I take you inside a journey that has forced me to look inwardly in a way I've never had to before. It's been challenging, frustrating, rewarding and left me full of gratitude.Whether you're a leader on a steep learning curve, a person navigating change in their life or just someone of any age trying to get that little bit better every day, I hope that my experience can spur you on to greater heights.For the first time, sporting legend Dan Carter distils his two decades at the frontiers of high-performance into his 'perfect ten' lessons.You won't find conventional wisdom here, but hard-learned truths, including:- Why great leaders are made, not born, and why they must constantly evolve- How to forge a winning team culture- Why embracing your past can be every bit as important as looking towards your future- Why empowering others leads to the best decisions- Why confidence and self-belief are nothing without humility and a beginner's mindsetHonest, surprising and inspiring, The Art of Winning converts a legendary career into timeless lessons for readers in any walk of life. Step inside the unique culture of the All Blacks - and inside the mind of a legend.

'The 'Enfant terrible' of astrophysics . . . Loeb has a joy in conjecture and an omnivorous spirit of inquiry that are more reminiscent of 20th-century thinkers such as Freeman Dyson or Carl Sagan than most of his peers' The TimesCould we build space craft that could travel to distant stars? Could we augment human biology for spaceflight? Could the search for extraterrestrials be brought into the mainstream of scientific research?Avi Loeb tells us that in each case, the real question is not could we, but will we choose to? With an approach that is firmly grounded in cutting-edge science, he explores the potential for non-rocket space launch, deep space probes, and the technological preservation of human civilisation. He examines the evidence for UFOs and UAPs, and argues that the search for further evidence, using existing scientific technologies, is long overdue.Urgent and important, Noah's Spaceship is a mission statement and a blueprint for the future of humanity. Loeb explains why becoming interstellar is imperative for our civilization to survive - and how we can accomplish it.'One of the more imaginative and articulate scientists around' New York Times

"What's the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They're the haters and the doubters who said you'd never make it, the ones who stomped on your dreams. When you think about your enemies, you can't stop the strong feelings rising up. In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness emotion to turbocharge your business, dominate this year, and grow for generations after. But first, you need to choose your enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the "how" and digs deeper into the "why": not only how you'll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you're out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success. Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn't matter. By following Bet-David's plan, you will set up your business for sustainable success and accomplish your most audacious goals"--

En overskuelig og letlæselig håndsrækning til dig, der søger videnskabelig litteratur til dine studier eller din forskning. Sådan finder du videnskabelig litteratur er en grundbog i informationssøgning og henvender sig til dig, der er studerende på en videregående uddannelse eller søger videnskabelig litteratur som led i dit arbejde.Bogens første tre kapitler handler om de forskellige videnskabelige dokumenttyper, du leder efter, de databaser, du bruger til at søge dem, samt strukturen og indholdet af disse databaser.De næste fem kapitler handler om, hvordan du søger i databaserne, fra kombinatoriske søgninger over registersøgning til søgning efter kendt dokument, emnesøgning samt reference- og citationssøgning.Bogens sidste to kapitler handler om, hvordan du henholdsvis evaluerer og analyserer resultatet af søgeprocessen.Alle kapitler giver konkrete eksempler, der hjælper dig til selv at kunne foretage avancerede søgninger. Hvert kapitel indeholder desuden målrettede øvelser, som du kan bruge til at øve dine søgefærdigheder.

Welcome to this step-by-step guide for Excel users, data analysts, and finance specialists. It is designed to take you through practical report and development scenarios, including both the approach and the technical challenges. This book will equip you with an understanding of the overall Power Platform use case for addressing common business challenges. While Power BI continues to be an excellent tool of choice in the BI space, Power Platform is the real game changer. Using an integrated architecture, a small team of citizen developers can build solutions for all kinds of business problems. For small businesses, Power Platform can be used to build bespoke CRM, Finance, and Warehouse management tools. For large businesses, it can be used to build an integration point for existing systems to simplify reporting, operation, and approval processes.The author has drawn on his15 years of hands-on analytics experience to help you pivot from the traditional Excel-based reporting environment. By using different business scenarios, this book provides you with clear reasons why a skill is important before you start to dive into the scenarios. You will use a fast prototyping approach to continue to build exciting reporting, automation, and application solutions and improve them while you acquire new skill sets. The book helps you get started quickly with Power BI. It covers data visualization, collaboration, and governance practices. You will learn about the most practical SQL challenges. And you will learn how to build applications in PowerApps and Power Automate.The book ends with an integrated solution framework that can be adapted to solve a wide range of complex business problems.What You Will LearnDevelop reporting solutions and business applicationsUnderstand the Power Platform licensing and development environmentApply Data ETL and modeling in Power BIUse Data Storytelling and dashboard design to better visualize dataCarry out data operations with SQL and SharePoint listsDevelop useful applications using Power AppsDevelop automated workflows using Power AutomateIntegrate solutions with Power BI, Power Apps, and Power Automate to build enterprise solutionsWho This Book Is ForNext-generation data specialists, including Excel-based users who want to learn Power BI and build internal apps; finance specialists who want to take a different approach to traditional accounting reports; and anyone who wants to enhance their skill set for the future job market.

Between major privacy regulations like the GDPR and CCPA and expensive and notorious data breaches, there has never been so much pressure to ensure data privacy. Unfortunately, integrating privacy into data systems is still complicated. This essential guide will give you a fundamental understanding of modern privacy building blocks, like differential privacy, federated learning, and encrypted computation. Based on hard-won lessons, this book provides solid advice and best practices for integrating breakthrough privacy-enhancing technologies into production systems. Practical Data Privacy answers important questions such as: What do privacy regulations like GDPR and CCPA mean for my data workflows and data science use cases? What does "anonymized data" really mean? How do I actually anonymize data? How does federated learning and analysis work? Homomorphic encryption sounds great, but is it ready for use? How do I compare and choose the best privacy-preserving technologies and methods? Are there open-source libraries that can help? How do I ensure that my data science projects are secure by default and private by design? How do I work with governance and infosec teams to implement internal policies appropriately?

Data quality will either make you or break you in the financial services industry. Missing prices, wrong market values, trading violations, client performance restatements, and incorrect regulatory filings can all lead to harsh penalties, lost clients, and financial disaster. This practical guide provides data analysts, data scientists, and data practitioners in financial services firms with the framework to apply manufacturing principles to financial data management, understand data dimensions, and engineer precise data quality tolerances at the datum level and integrate them into your data processing pipelines.You'll get invaluable advice on how to:Evaluate data dimensions and how they apply to different data types and use casesDetermine data quality tolerances for your data quality specificationChoose the points along the data processing pipeline where data quality should be assessed and measuredApply tailored data governance frameworks within a business or technical function or across an organizationPrecisely align data with applications and data processing pipelinesAnd more

The rise of the platform economy into statelike dominance over the lives of entrepreneurs, users, and workers.The early Internet was a lawless place, populated by scam artists who made buying or selling anything online risky business. Then Amazon, eBay, Upwork, and Apple established secure digital platforms for selling physical goods, crowdsourcing labor, and downloading apps. These tech giants have gone on to rule the Internet like autocrats. How did this happen? How did users and workers become the hapless subjects of online economic empires? The Internet was supposed to liberate us from powerful institutions. In Cloud Empires, digital economy expert Vili Lehdonvirta explores the rise of the platform economy into statelike dominance over our lives and proposes a new way forward.Digital platforms create new marketplaces and prosperity on the Internet, Lehdonvirta explains, but they are ruled by Silicon Valley despots with little or no accountability. Neither workers nor users can "e;vote with their feet"e; and find another platform because in most cases there isn't one. And yet using antitrust law and decentralization to rein in the big tech companies has proven difficult. Lehdonvirta tells the stories of pioneers who helped create-or resist-the new social order established by digital platform companies. The protagonists include the usual suspects-Amazon founder Jeff Bezos, Travis Kalanick of Uber, and Bitcoin's inventor Satoshi Nakamoto-as well as Kristy Milland, labor organizer of Amazon's Mechanical Turk, and GoFundMe, a crowdfunding platform that has emerged as an ersatz stand-in for the welfare state. Only if we understand digital platforms for what they are-institutions as powerful as the state-can we begin the work of democratizing them.

New to Penguin Classics, the astonishing story of the Copernican Revolution, told through the words of the ground-breaking scientists who brought it aboutA Penguin ClassicIn the late fifteenth century, the earth stood motionless at the center of a small, ordered cosmos. Around us, it was believed, the moon, the sun, and the planets revolved in crystalline spheres, their orbits perfect, eternally unchanging circles. Just over a century later, the sun was now the center of creation; the earth just another planet hurtling through empty, near-infinite space. This is the story of an astonishing change, a transformation in human thought, about both the universe and our place within it, told through the words of the astronomers and mathematicians at its heart. Encompassing the most evocative excerpts from the works and letters of Copernicus, Galileo, Kepler, Descartes, Newton, and others, and including guiding notes from renowned historian of science, Aviva Rothman, The Dawn of Modern Cosmology is the definitive record of one of science's greatest achievements.