Bøger af Alexandra Köhler

Dieses Buch verschafft Ihnen als Apothekerin und Apotheker einen Überblick über die Welt des Online-Marketings und gibt Ihnen konkrete Anleitungen und Tipps für die Umsetzung in Ihrer Apotheke. Was muss ich bei der Website beachten? Wie kann ich mein Ranking in Suchmaschinen erhöhen? Welche besonderen Rechtsvorschriften sind für Apotheken beim Marketing zu beachten? Antworten auf diese Fragen und viele weitere praxisnahe Tipps zum erfolgreichen Online-Marketing finden Sie und Ihr Team in diesem Ratgeber!Aus dem Inhalt: Grundlagen des Marketings und der Pressearbeit; Die Apotheken-Website: Aufbau, Gestaltung, Inhalte und Usability; SEO: Wie funktionieren Suchmaschinen?; Empfehlungsmarketing und Umgang mit Bewertungsportalen; Vorstellung von reichweitenstarken Social-Media-Plattformen; Jede Menge Content-Ideen für Ihre Kanäle; Rechtsvorschriften und juristische Fallstricke im Online-Marketing; IT-Sicherheit in der Apotheke: Virenschutz, Back-ups, Zugriffsrechte & Co.

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: Sehr gut, Carl von Ossietzky University of Oldenburg, course: Seminar, language: English, abstract: For many years linguists and sociologists have studied the patterns of communication between the genders. Language differences emerge at a very early stage of learning to speak. These differences are passed on to the young by the men and women who are around them. As children learn the language of gender differences they also learn the culturally proscribed behavior that is appropriate to their sex. In this paper I want to explain that women and men have different conversational styles. Language differences begin to emerge at the earliest stages of speech development. In this paper I will identify these differences and explain them. The paper is organized in the following manner: The concept of language socialization will be explained. I will also discuss the impact that one¿s peer group has on language development. Next I will examine the way in which men and women communicate. Following this discussion of gender differences I will focus on the language patterns that women use.After the discussion of women¿s speech I will contrast the manner in which men communicate and how these differences may result in misunderstandings between the genders. Finally I will distinguish between ¿saying and implying¿. The focus will be what people actually say as they talk to each other.

Seminar paper from the year 2007 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: Sehr gut, University of Osnabrück, course: Seminar, language: English, abstract: The term ¿Victorian¿ remains a living concept in our daily society. The term is related to the reign of Queen Victoria of England from 1837 to 1901. Since it covers a wide time span, the era has been divided into the early-Victorian period (1837-1851), the mid-Victorian period (1851-1875) and the late-Victorian period (1875-1901). ¿Victorian¿ is also used today to describe British furniture and architecture made during the greater part of the 19th century. Additionally it refers to British literary works which were written, for instance by Wilkie Collins or Charles Dickens. Furthermore specific social and moral attitudes are associated with the word ¿Victorian.¿The Victorian age was an age of transition. England was transformed from a feudal and agricultural society into an industrial democracy. Nevertheless the process of the industrial revolution did not only create progress but also problems. One drawback was the hierarchy which was created in the British society leading to a division of people into distinctive social classes. In order to analyze the class distinctions more precisely this term paper concentrates on the specific class divisions that arose especially between the middle class and the working class and on how these differences were characterized. In addition, the three well known Victorian values of the middle and working class, family life, respectability and self-help, are defined and discussed.Due to the fact that it is not possible to discuss the whole Victorian period as one homogenous era, the discussion of the social classes and their values is restricted to the mid-Victorian period. In order to understand the society in the Victorian era it is necessary to depict a brief overview of the historical circumstances concerning the Victorian society.