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Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
“You walk into Thoughts and Prayers like it’s a familiar pop cultural fun house—then you get drawn into one of the mirrors and find you’re actually deep in someplace very real: fleshy, frightening, full of anguished intelligence and bitter fun.” —Mary GaitskillThoughts and Prayers is a beautiful and startling volume of poetry about our political existence. With both humor and luminosity, it gets at the personal and collective emotional experience of American public life, from the 1970s to the 1990s Democrats, through the collapse of the news industry, to the burlesque Trump era.
The middle-class American Dream is imploding. Squeezed shows how the high cost of parenthood and our unstable job market got us here and offers surprising solutions for improving our condition.Families today are squeezed on every side?from high child care costs and harsh employment policies to workplaces without paid family leave or even dependable and regular working hours. Many realize that attaining the standard of living their parents managed has become nearly impossible.Alissa Quart, executive editor of the Economic Hardship Reporting Project, examines the lives of middle-class Americans who can now barely afford to raise children. Through gripping storytelling and elegant prose, Quart shows how our country has failed its families. Her subjects?from professors to lawyers to caregivers to nurses?have been wrung out by a system that doesn't support them, and enriches only a tiny elite.Interlacing her own experience with close-up reporting on families that are just getting by, Quart reveals parenthood itself to be financially overwhelming, except for the wealthiest. She also provides real solutions, outlining necessary policy shifts, as well as detailing the DIY tactics some families have embraced. And she offers a blueprint for helping us to see parenting and caregiving as truly valuable, not only emotionally but professionally and politically. Written in the spirit of Barbara Ehrenreich and Jennifer Senior, Squeezed is an eye-opening page-turner. Powerfully argued, deeply reported, and ultimately hopeful, it casts a bright, clarifying light on families struggling to thrive in an economy that holds too few options. It will make readers think differently about their lives and those of their neighbors.
One of TIME's Best New Books to Read This Summer?Brilliant?a keen, elegantly written, and scorching account of the American family today. Through vivid stories, sharp analysis and wit, Quart anatomizes the middle class's fall while also offering solutions and hope.? ? Barbara Ehrenreich, author of Nickel and DimedFamilies today are squeezed on every side?from high childcare costs and harsh employment policies to workplaces without paid family leave or even dependable and regular working hours. Many realize that attaining the standard of living their parents managed has become impossible.Alissa Quart, executive editor of the Economic Hardship Reporting Project, examines the lives of many middle-class Americans who can now barely afford to raise children. Through gripping firsthand storytelling, Quart shows how our country has failed its families. Her subjects?from professors to lawyers to caregivers to nurses?have been wrung out by a system that doesn't support them, and enriches only a tiny elite.Interlacing her own experience with close-up reporting on families that are just getting by, Quart reveals parenthood itself to be financially overwhelming, except for the wealthiest. She offers real solutions to these problems, including outlining necessary policy shifts, as well as detailing the DIY tactics some families are already putting into motion, and argues for the cultural reevaluation of parenthood and caregiving. Written in the spirit of Barbara Ehrenreich and Jennifer Senior, Squeezed is an eye-opening page-turner. Powerfully argued, deeply reported, and ultimately hopeful, it casts a bright, clarifying light on families struggling to thrive in an economy that holds too few options. It will make readers think differently about their lives and those of their neighbors.
Republic of Outsiders is about the growing number of Americans who disrupt the status quo: outsiders who seek to redefine a wide variety of fields, from film and mental health to diplomacy and music, from how we see gender to what we eat. They include professional and amateur filmmakers crowd-sourcing their work, transgender and autistic activists, and Occupy Wall Streets alternative bankers. These people create and package new identities in a practice cultural critic Alissa Quart dubs identity innovation: they push the boundaries of who they can be and what they can do, even turning the forces of co-optation to their benefit.In a brilliant and far-reaching account, Quart introduces us to individuals who have created new structures to keep themselves sane, fulfilled, and, on occasion, paid. This deeply reported book shows how and why these groups now gather, organize, and create new communities and economies. Without a middleman, freed of established media, and highly mobile, unusual ideas and cultures are able to spread more quickly and find audiences and allies.Republic of Outsiders is a critical examination of those for whom being rebellious, marginal, or amateur is a source of strength rather than weakness.
Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other.
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