Bøger af Alvin J. Silk - tales.dk

Vi bøger

Levering: 1 - 2 hverdage

Populære

The Influence of Advertising's Affective Qualities on Consumer Response

af Alvin J. Silk & Terry G. Vavra

168,95 - 333,95 kr.
- Bog
- 168,95 kr.
Se mere
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

af Alvin J. Silk

153,95 - 313,95 kr.
- Bog
- 153,95 kr.
Se mere
Aggregate Advertising Expenditure in the U.S. Economy

- Measurement and Growth Issues in the Digital Era

af Alvin J. Silk

778,95 kr.

Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.
- Bog
- 778,95 kr.
Se mere