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This book investigates the relationship between the process of Europeanization - the expected rise of a common culture - and the role played by the media in the different regions.Drawing on a comparative model, the analysis is structured around frameworks related to the action of the media in shaping national identities; to the world-system theory, based on the hierarchization of geographical spaces; and to the regional patterns identified in scientific literature. The analysis draws on data collected from numerous markets and across a variety of media formats, to detect the geographical pattern that results from the diffusion of different technologies and cultural contents: the national, the regional, the European, and the global.This nuanced and insightful volume will interest students and scholars in the field of communication studies, European studies, and comparative media studies.
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