Bøger af Ben Katt

A guidebook for those at midlife struggling to find themselves, applying Joseph Campbell's Hero's Journey to the modern reader's quest for wholeness. Those reaching midlife often discover that they have been bombarded with messages from society telling them who they should be and what their life should look like. While chasing the three-headed monster (achievement, perfection, and the approval of others), author Ben Katt realized that he had lost himself along the way. The Way Home is a book for those struggling to find their way back to themselves, especially at midlife. Katt distills Joseph Campbell's Hero's Journey into an accessible, ten-step program to help readers move beyond their limitations, find fulfillment, and make the greatest possible contribution to their community and world. Anyone - ordinary, extraordinary, or somewhere in between - can embark upon the Hero's Journey, leaving the familiar, falling into the unknown, and ultimately rising to wholeness.Bringing together personal experience, spiritual wisdom, and well-known mythologies, The Way Home serves as a practical guidebook to inspire and equip people in the second half of life, helping them move from isolation to belonging, from security to surrender, from conformity to wildness. Katt employs a number of tools and rituals to guide readers along the path back to themselves, including solitude, dreamwork, fasting, and meditation.This book serves as a reminder to those at a transition point in their life that the most important task is to stay connected with their own heart.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

From two of the world's leading authories on sales' techniques comes an instant classic on how to persuade resistant clients and customers.