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""Failure Is Obsolete"" reveals an easy to use formula for testing high-risk ideas in a low-risk environment, providing likelihood of success *before* you waste a lot of time and money moving in the wrong direction.Be confident in your success for business decisions from creating new products, hiring employees, and launching new marketing campaigns to everyday decisions like dating, and choosing a retirement home.The strategy discussed comes from the author's years of experience in conversion rate optimization where he helps companies improve their websites and marketing funnels so they make more money. ""Failure Is Obsolete"" also reveals some of Rabhan's best conversion techniques readers can use on their own websites.
A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make.
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