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The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true-and most effective-voice no matter the workplace. The business world has adopted the wrong definition of successful communication. For many years, being "on message" was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy. But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it's never been harder to communicate clearly and have your message stick. Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company's mission. Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric and find their authentic voice. Inspiring and entertaining, it is a masterclass in interpersonal communication and an inspiring call to action for professionals to break free from forgettable "brand" speak and instead craft thoughtful and memorable messages.
Be Your Own Boss is an information source for people thinking of starting or buying a business based on Bill McGowan's 50 years of business experiences. The book has been designed as a guide to help people organise their thoughts and to decide whether being their own boss is really for them. Bill has tried to use everyday language and tried to make the book easy to understand. Starting a new business is complex at the best of times and his aim has been to make this process as manageable as possible. Bill's personable writing style and extensive knowledge in starting businesses from scratch, makes this book a most intriguing, absorbing, informative and a must-read.
Gurú de los medios de comunicación y corresponsal ganador del premio Emmy, Bill McGowan-entrenador de algunos de los nombres más importantes en los negocios y el entretenimiento, entre ellos Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller y Kenneth Cole- enseña cómo transmitir su mensaje y obtener lo que quieres con el discurso perfecto de comunicación. Él es también un asesor de confianza en los C-suites de empresas de alta tecnología como Facebook, Spotify, AirBnB, Dropbox y Salesforce
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