Bøger af Bill Stinnett

Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today's virtual marketplace-or risk quickly becoming irrelevant. They need to rethink their entire sales approach-and Digital Selling Handbook shows them how to do it.This comprehensive guide builds readers' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: . Create a magnetic personal brand that attracts prospective customers. Engage customers earlier in the buying process. Develop an evergreen lead machine using strategies of world-class organizations. Write articles, emails, and social media posts that trigger customer action. Find and create new opportunities through outbound prospecting. Turn customer conversations into sales opportunities and revenueFinding and attracting new business will always be one of the most vital aspects of business success. In today's transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.

How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business".Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

Helps readers build customer loyalty by demonstrating added value, as well as tailoring a sales approach based on the successes and failures of the past.