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Following up on his highly successful book Winning The Cloud, Trong Nguyen shows you how it is really done with an inside look at how a global enterprise deal comes together in one of the most highly-regulated industries in the world - banking. For twenty-five years, Trong honed his craft and prepared for this very moment. Part "rags to riches" story, part dissecting the sales process and how-to book, this memoir goes behind the scenes of one of the most complex sales cycles you will ever read about. Follow Trong as he shows you the practical application of the theories and advice provided in his first book. Read along and find out if Trong's determination, sales savvy, and creativity will help him win the bank and bring cloud technology to Canada.
The high-tech world moves at lightning speed. To sell in that world, you need to be even faster. What do you do when everyone around you - your customers, your co-workers, and even your support teams - tells you NO! How do you change that NO to a YES so that you can help fundamentally transform your customer's business and make it better than it was before?Selling high-tech is not for the faint of heart. Climb the peaks and wallow in the valleys as Trong Nguyen tells you eighteen real-life stories of selling to the most complex global corporations and changing the cloud business at Microsoft. Part art, part science, Trong walks you through winning at the highest levels and how to close that game-changing deal. Learn real-world tips, tricks and strategies for selling the cloud to the world's largest corporations. Hang on tight for a wild ride!
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