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- Broken down into 60 bitesize topics that can be read in sequence or dipped into - perfect for the intelligent but time-poor reader - Highly visual, with an image to accompany each topic - One of the first titles in a growing series, Small Book, Big Idea, offering concise, intelligent and playful examinations of the pressing issues of our time Anyone can go online, write something about what's going on the world, and share it with potentially millions of people. We are living in an era of radically democratized information. And it's a threat to democracy itself. Social media has made it easier than ever to spread falsehoods, amplified by its echo chambers and algorithms, and latched onto by politicians looking for convenient narratives. But fake news has a surprisingly long history. This book traces its evolution through rumor, conspiracy and misinformation, Ancient Greece to Donald Trump and beyond. It explores the origins of confirmation bias, some of the earliest instances of mass media manipulation, the deployment of fake news during war and the significance of the internet age, ultimately asking the question: how do we make sense of this post-truth world?
Artificial intelligence will shake up life in the 2020s as dramatically as the internet did in the 2000s. This accessible, up-to-date book charts AI's rise from its origins in Cold War America to its imminent and far-reaching impact on all of us now.
A fascinating, accessible and expertly written introduction to the most important invention in human history: the internet.
A fascinating, accessible and expertly written introduction to the most important invention in human history: the internet.
A fascinating look behind the scenes of today's hottest social media appTikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Why is TikTok so appealing to today's social media audience? How has it taken over the world in just a few years, and what does its success mean for the future of technology?In TikTok Boom, journalist and author of YouTubers Chris Stokel-Walker has interviewed scores of people connected to the world's hottest app, including current and former employees, as well as some of TikTok's biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.
'It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View'Vital to understanding how [TikTok] works and the impact it's having.' - Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee'TikTok Boom is a must-read for students, scholars, and policymakers.' - David Craig, Clinical Professor, USC AnnenbergIn just a few years, TikTok has stormed ahead of its rivals to become the world's biggest app. Where did it come from and how did it overtake its rivals?Journalist Chris Stokel-Walker delves deep into the origins of China's viral video app. He yields new insights into its culture, addictive algorithm, and influencer ecosystem. And he reveals the influence its owners at its parent company ByteDance in Beijing are having on hundreds of millions worldwide through the policing of little-known content guidelines, including those on physical appearances.TikTok is the emerging battleground for a geopolitical tussle between East and West for control of social media. It has already been banned in India and a ban in the USA has been suggested by Republican politicians.TikTok Boom is a rollercoaster business story bristling with ambition and drama.Find out where TikTok came from, where it's going what it can do for you. Reviews'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network. It is rare for a business analysis to read like a thriller - this one does.' - Azeem Azhar, Founder, Exponential View'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China 'Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China's first global platform threatening Silicon's Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must-read for students, scholars, and policymakers.' - David Craig, Clinical Professor, USC AnnenbergStartAndy Warhol's idea that anyone can be famous for 15 minutes has never looked shakier. In the programme for an exhibition in Stockholm in 1968, the American pop art pioneer wrote: 'In the future, everyone will be world-famous for 15 minutes.' What struck many at the time as an outlandish prediction is in danger of being undercut by reality in the third decade of the 21st Century. On TikTok, anyone with a mobile phone can become known to hundreds of millions of people for a matter of seconds and then slip back into anonymity. True, a run of successful self-shot videos can propel an individual from an everyday life into that of a multi-millionaire. Unlike in Warhol's age, however, the metamorphosis from ordinariness to fame occurs not through the multiple media channels of Andy Warhol's age, but through a single, super-fast, ever-mutating social media app. Which is ultimately owned in China and ruled over by an inscrutable algorithm.Buy the book to carry on reading
'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller - this one does.'Azeem Azhar, Founder, Exponential View'TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.'- Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee'In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China's first global platform threatening Silicon's Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.'-David Craig, Clinical Professor, USC Annenberg'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.'- Li Jin, Atelier VenturesTikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media.Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok.Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology?InTikTok Boom, journalist and author ofYouTubers,ChrisStokel-Walker has interviewed scores of people connected to the world's hottest app, including current and former employees, as well as some of TikTok's biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works.And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to itsfounder, Yiming Zhang.TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.
How do YouTube stars live life in front of the lens? And who is behind them? More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.
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