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Presents a detailed analysis of the function of consumer product guarantees and the related legal issues. The book applies research findings from the fields of consumer complaining behaviour, marketing science and economics to the legal context.
For almost three decades, the European Union (EU) has adopted measures to regulate consumer transactions within the internal market created by the EU Treaties. The Brief concludes by suggesting that a successful EU measure on cross-border consumer transactions could create a template for global initiatives for transnational consumer law.
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