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This textbook helps students and practising researchers to improve the quality of their research. Practical examples and exercises demonstrate how to evaluate qualitative research, how to plan and collect good quality data, how to do thoughtful analysis and how to write and report on qualitative research.
This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care.
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