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From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
For too long our lives have been dominated by the under one roof Industrial Revolution model of work. That era is now over. There is no longer a reason for the daily roll call, of the need to be seen with your butt on your seat in the office. The technology to work remotely and to avoid the daily grind of commuting and meetings has finally come of age, and bestselling authors Jason Fried and David Heinemeier Hansson are the masters of making it work at tech company 37signals. Remote working is the future and it is rushing towards us. Remote: Office Not Required combines eye-opening ideas with entertaining narrative. It will convince you that working remotely increases productivity and innovation, and it will also teach you how to get it right whether you are a manager, working solo or one of a team. Chapters include: Talent isn t bound by the hubs , It s the technology, stupid , When to type, when to talk , Stop managing the chairs and The virtual water cooler . Brilliantly simple and refreshingly illuminating this is a call to action to end the tyranny of being shackled to the office.
The classic playbook that will transform your approach to workFrom the founders of the trailblazing software company Basecamp, here is a different kind of business book - one that explores a new reality.
The answer to better productivity isn't more hours-it's less waste and fewer things that induce distraction and persistent stress.It's time to stop celebrating Crazy, and start celebrating Calm, Fried and Hansson assert. Fried and Hansson have the proof to back up their argument.
"Caindo na Real" detalha os princÃpios de negócios, design, programação e marketing da 37signals. O livro é repleto de insights de simplicidade, pontos de vista contrários e abordagens não convencionais ao design de software. Este não é um livro técnico ou um tutorial de design, é um livro de ideias. Qualquer pessoa trabalhando em um aplicativo web - incluindo empreendedores, designers, programadores, executivos ou profissionais de marketing - encontrará valor e inspiração neste livro. A 37signals usou o processo de Cair na Real para lançar várias aplicações web de sucesso (como Basecamp, Campfire, Backpack, Writeboard, Ta-da List) e Ruby on Rails, um framework de aplicação web de código aberto, em apenas dois anos sem financiamento externo, sem dÃvidas e com apenas 7 pessoas (distribuÃdas por 7 fusos horários). Mais de 500.000 pessoas ao redor do mundo usam essas aplicações para realizar suas tarefas. Agora você pode descobrir como eles fizeram isso e como você também pode fazer. Não é tão difÃcil quanto você pensa, se você Cair na Real.
The founders of Basecamp explore the "e;work from home"e; phenomenon and show precisely how a remote work setup can be accomplished. The Industrial Revolution's "e;under one roof"e; model of conducting work is steadily declining as technology creates virtual workspaces that allow employees to provide their vital contribution without physically clustering together. Today, the new paradigm is "e;move work to the workers, rather than workers to the workplace."e; Remote work increases the talent pool, reduces turnover, lessens the real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. As Fried and Hansson explain the challenges and unexpected benefits of this phenomenon, they show why—with a few controversial exceptions such as Yahoo--more businesses will want to promote this model of getting things done.
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