Bøger af David Spinks

Your business problems are community problems. Solve them and scale with help from the leader in the field.The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that.CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.The Business of Belonging tackles topics like:* The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success.* How to measure the ROI of community initiatives and outcomes* The anatomy, lifecycle, and member journey of a business community* Designing, facilitating, and moderating shared spaces for your community membersFor leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence. But how do you make the most out of a team's different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people's needs? Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team's chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.What You'll LearnDefine people's real problems and needsCollaboratively create innovative ideasValidate product/feature ideas quickly and cheaply as a teamExplore a lightweight introduction to the techniques of modern product developmentWho This Book Is ForProduct Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for designing, developing, or sustaining products or services, with the purpose of maximizing their value.