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This text teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of artificial intelligence (AI), and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.
Teaching students the basics of communication research in an accessible manner, this fourth edition demystifies the theories and applications through its focus on methods in practice.
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Ved tilmelding accepterer du vores persondatapolitik.