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Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle.

"Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.Take a deep dive into the future with this book as your trusty companion. ""How to Research Trends"" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.Interviews with professionals that provide insights on how to implement trends.Various activities and tools to be used individually or in a team.A dedicated chapter on how to set up your own trend practice within your organisation."

Did you ask someone a question today? Asking questions makes us human, it helps us to establish connections, learn and transform. This book turns the spotlight on the craft of asking questions.