Bøger af Farah Naz

Colouring book for children to colour and enjoy

Schools are usually considered as the key players of transformation in students. But change and development of society is highly dependent on Higher Education Institutions. Universities are the source of producing professionals and skilled human resource for the economic needs of a country. Now this role has been changed with the revolution in societal thoughts. Now the HEIs are also responsible to inculcate the cultural and ethical norms to transform the students into a useful member of society.

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term 'consumption' is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks how earnings and spending are related to each other. More generally, consumption research investigates how people, social classes or societies realize their consumption practices. The question of how consistent preference structures are due to changing empirical backgrounds of time, space and related culture is frequently asked. Which context variables (historical time, geographical framework, cultural background) specify the practice of consumption and in which way do attributes such as age, gender, class, occupation and life-style have their own impacts on the way in which consumption is realised?This book will be of interest to researchers working in economics, sociology, marketing, aesthetics and design, anthropology and communication studies.