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#1 New York Times Bestseller?You're going to hear the stories of people who were scared, just like you. Who had obligations, just like you. Who were told they were being foolish, or reckless, or irresponsible, or immature. They did it anyway and reaped the rewards. If there's anything this book should teach you, it's that the only thing stopping you from achieving lasting career and life happiness is you.?In his 2009 international bestseller, Crush It!, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier?and not just financially?than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary's) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone from plumbers to park rangers will know exactly which platforms to use as their pillar content. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys such as Twitter, Facebook, YouTube, and Instagram; younger upstarts such as Musical.ly;audiocentric platforms such as Spotify, SoundCloud, iHeartRadio, and iTunes; and newcomer Alexa Skills. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common, tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint for living life on your own terms.
When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why thats even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthierand not just financiallythan they ever imagined possible by following Crush It principles. The secret to their success (and Garys) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. Thats what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but its not about getting rich. Its a blueprint to living life on your own terms.
Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.
New York Times bestselling author, entrepreneur, and internet personality Gary Vaynerchuk gives kids a jump-start on getting ahead in Meet Me in the Middle, all-original picture book featuring his beloved VeeFriends characters!With its unique two-in-one, flip-book format, Meet Me in the Middle encourages young readers to see how different the world looks from another point of view. Start the book from the front and readers will learn about Eager Eagleâ¿s day. Flip it over and readers will see the same story from Patient Pigâ¿s perspective. Itâ¿s a fun story about how real success comes from seeing how the other side does it. Inspired by the lessons in the million-copy bestselling book Twelve and a Half, Meet Me in the Middle gives parents and educators a way to talk to kids about empathy, problem solving, and compromise -- the essential keys to success, at any age!
En su sexto libro de negocios, el autor de best-sellers, emprendedor e inversor Gary Vaynerchuk explora las 12 habilidades emocionales esenciales que son parte integral de su éxito en la vida -y en los negocios- y proporciona a los líderes de hoy (y de mañana) herramientas críticas para adquirir y desarrollar estos rasgos. En este libro reflexivo y práctico, Gary explora los 12 ingredientes humanos que le han llevado al éxito y la felicidad y ofrece ejercicios para ayudarte a desarrollar estos rasgos. También comparte cuál es la "mitad", ese ingrediente emocional del liderazgo en el que se muestra más débil y por el que se esfuerza más en mejorar. Al trabajar con las ideas y los ejercicios del libro, le enseña a descubrir sus propias "mitades" y le ofrece una visión de cómo fortalecerlas. Este libro vanguardista le ayudará a perfeccionar sus cualidades y a mejorar su habilidad de liderazgo. El secreto de Gary para el éxito consiste en utilizar estos 12 rasgos en distintas combinaciones, dependiendo de la situación. Pero, ¿cómo saber cuándo hay que conjugar la paciencia con la ambición? ¿La humildad con la convicción? Gary proporciona ejemplos de la vida real que implican escenarios empresariales comunes para mostrarte cómo utilizarlos juntos para obtener mejores resultados. /// In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic - or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is - that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. Gary's secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
The bestselling author draws from his popular #AskGaryVee show to offer surprising, often outrageous, and always useful and honest answers to everything you've ever wanted to know?and more?about navigating the new business worldGary Vaynerchuk?the inspiring and unconventional entrepreneur who introduced us to the concept of ?crushing it??knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to build a millions-strong fan base that continues to grow. #AskGaryVee showcases the most useful, surprising, and thought-provoking questions Gary has addressed on his popular show. He distills and expands on the show's most urgent and evergreen themes?including marketing, entrepreneurship, and management?with his trademark practical, timely, and timeless advice. Gary also offers unexpected insights on complex issues that affect everyone in the workforce, from the value of a traditional education to the best investment strategies. And Gary gets personal, sharing new stories and lessons learned from years of working in a family business, raising children, getting healthy, and just being GaryVee. He'll even help you buy a good bottle of wine.Whether you're launching your own company, working in digital media, starting your first job, or looking for inspiration, #AskGaryVee is your essential guide to making things happen in a big way. I've always known what it takes to succeed in the trenches, but now with the hands-on experience of growing two businesses, one from scratch, I also know what the aerial view looks like, and what works best when you're responsible for creating culture, developing careers, and managing clients in a company that seems to double in size by the day.?
Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion. Dick Costolo, chief executive officer, TwitterGary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchukone of Bloomberg Businessweeks 20 People Every Entrepreneur Should Followlooks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
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