Bøger af Ian Brodie

"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email MarketingBusiness fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian WillmottEmail Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony LatimerWant to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia CookPacked full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

The Executive Coach Approach to Marketing is the first book focused solely on the most effective methods for winning senior level clients for executive, leadership and business coaches. Written by coaches, for coaches, this book lays out the coach approach to selling your services: a personal, relationship-based approach to marketing and selling using your coaching skills. It will show you how to crack the code on selling executive coaching services and growing a coaching business without selling your soul or growing more gray hairs. "A crucial read for anyone who wants to be a successful executive coach!" - Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World. "This book clears the fog and lays out a step-by-step guide that any coach can follow to reliably win more clients in a way that feels aligned." - Jayne Warrilow, Founder, Resonant Coaching, CEO, JW International, Author of An Energy Awakening. "It gives everyone - from early stage to master level coaches - valuable insights, critical questions, and proven processes that will focus your marketing and accelerate your business success." - Steve Lishansky, CEO of Optimize International, Founder and Executive Director of the Executive Coaching Institute. "This is the one book that really covers all the bases, using true coaching tools to help the coach help himself." - Madeleine Homan Blanchard, MCC, Co-Founder & Director of Coaching Services, The Ken Blanchard Companies.

Features carefully chosen walks that are intended for various ages and abilities, guiding the walker through some of the most picturesque landscape in Lancashire. This title includes instructions that are accompanied by helpful maps, local information, historical background and attractive photographs.

"Now iconic to Canadian, if not global culture, Cape Breton Island underwent a metamorphosis of sorts during the 1970s and 1980s. Long marginalized by geography, economics and predominant mainland political culture, a countercultural sea change brought the island's deeply rooted creative side-music, drama, literature and humour-to centre stage. One such stage was Old Trout Funnies, a homegrown satirical series of comic books created by artist Paul MacKinnon. MacKinnon's Cape Breton comic book heroes, the Cape Breton Liberation Army, led the revolution, lampooning local and provincial politics, labour unions, environmental activism, government infrastructure projects and back-to-the-landers. Through the farcical exploits of the CBLA, Old Trout Funnies parodied and played with the caricature of Cape Bretoners as shiftless, happy-go-lucky rogues whose motivation emanated from the taverns. In The Comic Origins of the Cape Breton Liberation Army, folklorist Ian Brodie explores the themes and the legacy of Old Trout Funnies, providing the cultural and historical context for a project that was intensely esoteric and in-the-moment. Included are the complete runs of the comics, the calendars and some rarely seen ancillary images of the CBLA, and of some unfinished and unpublished works."

In A Vulgar Art Ian Brodie uses a folkloristic approach to stand-up comedy, engaging the discipline's central method of studying interpersonal, artistic communication and performance. Because stand-up comedy is a rather broad category, people who study it often begin by relating it to something they recognize--"e;literature"e; or "e;theatre"e;; "e;editorial"e; or "e;morality"e;--and analyze it accordingly. A Vulgar Art begins with a more fundamental observation: someone is standing in front of a group of people, talking to them directly, and trying to make them laugh. So this book takes the moment of performance as its focus, that stand-up comedy is a collaborative act between the comedian and the audience.Although the form of talk on the stage resembles talk among friends and intimates in social settings, stand-up comedy remains a profession. As such, it requires performance outside of the comedian's own community to gain larger and larger audiences. How do comedians recreate that atmosphere of intimacy in a roomful of strangers? This book regards everything from microphones to clothing and LPs to Twitter as strategies for bridging the spatial, temporal, and socio-cultural distances between the performer and the audience.