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From public personas such as Angelina Jolie to Julian Assange, this book explores the notion of celebrity status from various perspectives and discusses the way different people use their identity to deliver a specific message to the masses. Whether it be in politics, advertising or activism, celebrities play a pivotal role in drawing in the public's attention. Media - not only traditional forms such as television, radio and print, but also social media - are essential to this process. Building Bridges in Celebrity Studies is a collection of papers that address the complex interplay between celebrities and media. This book aims to bridge a multitude of gaps between celebrity culture and media involvement. Various themes are investigated including trend setting, consumer consumption, impact of social media, sensationalism in reporting, celebrities as a commodity, media scandal creating fame, and feminism. This book invites scholars and media professionals to critically consider ethical and social justice directions where media and celebrities combine for a commitment to social transformation. Furthermore, Building Bridges in Celebrity Studies aims not only to bridge gaps between celebrity and media studies, but also to examine how bridges between traditional media studies and new media can generate innovative synergies in celebrity studies. Both media and celebrity culture are crucial parts of our daily lives, thus a greater understanding of how the two co-exist is essential. This book provides some key perspectives towards such understanding.
Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.
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