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Rise From Want explores the ways in which a family of poor peasants from the Karst plateau above Trieste, Italy, lived through the great changes brought about by industrialization and modernization.
Examines consumer culture and race in the United States from 1893-1933 as they were manifested in advertising, literary texts, mass culture, and the public events of the period. This book proves that - in America - advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.
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