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David Riesman's The Lonely Crowd explores the links between social character-the ways in which members of a society are similar to one another-and social structures. He argues that as the United States became predominantly consumer-driven, rather than production-driven-particularly after World War II-American social character changed.
With the ending of World War II in 1945, the Soviet Union and the United States began the decades-long confrontation known as the Cold War. American foreign policy focused on 'containment'-preventing the communist USSR from gaining more ground-and many people looked at the geographical and political implications of this policy.
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