Bøger af Jay Heinrichs

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun-from the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences - ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history's most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Learn how to persuade catsthe world's most skeptical and cautious negotiatorswith this primer on rhetoric and argument from the New York Times bestselling author of Thank You for Arguing!Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you're doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down in an instant to provide a lap. On the other hand, try getting a cat to do what you want....While it's hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to: Hold an intelligent conversationone of the few things easier to do with a cat than a human. Argue logically, even if your opponent is furry and irrational. Hack up a fallacy (the hairball of logic). Make your body do the talking (cats are very good at this). Master decorum: the art of fitting in with cats, venture capitalists, or humans. Learn the wisdom of predator timing to pounce at the right moment. Get someone to do something or stop doing it. Earn any creature's respect and loyalty.