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This book covers the foundation of how to make content go viral. It takes you from the raw materials of the Internet and then helps you find ways to turn your content into something people want to talk about.
Trump, Sanders, Corbyn, Farage, Brexit. 2016 saw 'democratic' decisions which shook the world. Contradictory and unexpected decisions. I see it as the sign of an antiquated system in desperate need of an overhaul to bring it into the 21st century.These disparate decisions are to me indicators of a system which lacks nuance and doesn't allow us to express ourselves other than in binary terms. Red vs blue; in vs out; him vs her. The complexity of the modern world is lost in a largely reductionary format dominated by political parties wedded to pre-determined ideologies rather than enacting the will of the people.The democratic system has seen little change since Sir Tim Berners-Lee founded the world wide web 25 years ago and it is time for a change. A more direct, more frequent, more human-centred, more participatory form of democracy.In this book you will hear real cases from 5 tech revolutionaries around the world using the internet to create real alternatives to the current binary system. This is I hope no more, no less than a digital revolution in democratising democracy.
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