Bøger af Jonathan Goodman

Trying to win the internet is a gloriously inefficient way to build a business. Forget becoming an influencer. Just because you can sell to the world, it doesn't mean that you have to--and it's definitely not where you start.No matter your goals, The Obvious Choice offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world's leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.For every 18-year-old on social media that thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more money with less effort. If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed. Building a business and becoming an online entertainer are different games people play--neither's better or worse but problems arise when you conflate the two--playing by the rules of one and desiring the rewards of the other. Goodman makes the argument, backed by case studies ranging from coaches to coffee shops, million-dollar Mompreneurs to billion-dollar start-ups, that modern marketing technology has led us astray. This book is for any business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom. Specifically, you'll learn: How to find the people who already want to buy your thing.The Sesame Street Razor for simplifying hiring and referrals.Why becoming famous to the family is faster, easier, and more profitable than becoming famous on the internet. Algorithms change, humans don't. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.

Welcome to The Wealthy Fit Pro Guides, the indispensable new resources for personal trainers ready to take their careers to a new level. One by one, each guide will help you achieve more freedom, better pay, fulfilling days, and growing recognition from fellow fitness pros. Book one, Starting Your Career, is the perfect launching pad for this series - and your success. With Jonathan Goodman's trademark straight-talk about navigating the fitness industry, you'll find everything you need to become the best trainer you can be after getting your personal trainer certification. Here you'll learn how to... -Land the perfect job for you (pg. 17) -Attract more clients (pg. 95) -Keep more clients (pg. 55) -Get even more clients through a foolproof referral system (pg. 115) -Learn the no-fail secret to motivating clients (pg. 61)-Set yourself apart with programs your clients will brag about (pg. 71) -Master marketing skills that open up new income opportunities (pg. 152) -Become the best trainer you can be (pg. 46)-And more If you're just beginning your journey in the fitness industry (or know someone who is), you won't find a more authoritative or comprehensive resource. Don't delay. Scroll up and buy your copy today!

"A refreshing look at social media, influence and the behavioral science behind it all. A must-read for anyone who wants to win at social." - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On)***Discover how to get the right type of people to talk about you.***ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105)How to identify and befriend the real influencers (they aren't who you think they are). (pg 23)A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53)The two keys to creating true power with Internet marketing. (pg 65)How to craft your messages and build your networks. (pg 115)If you desire to use social media marketing to get your product, service, or small business out to the right audience you don't need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help.Don't delay, scroll up and buy your copy today!

"A look at personal training that goes beyond the textbooks." - Muscle & FitnessNow in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide.Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training?You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26)Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64)Build amazing workouts for beginners (pg 124)Deal with difficult client types (pg 160)Develop multiple income streams while maintaining your reputation (pg 202)Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

Presents ten murder cases of ""the old-fashioned sort"" - evoking a nostalgia more obviously associated with fiction - that all took place during the festive period from mid-December to Twelfth Night between 1811 and 1933. The settings of these grisly tales range from the Knickerbocker Athletic Club in New York to an apartment in Glasgow.

A collection of essays that pays attention to a variety of British and American crimes from the 1820s to the 1980s, some high profile and others not.

On a 6,000-mile train trip across the North American continent from New York City to the West Coast, then back to New York ,Jonathan Goodman visited a number of sites of notorious murders. This is a fusion of true crime and travel writing, with reflections on American manners and morals observed during this serendipitous transcontinental journey.

Collected together in The Daily Telegraph Murder File are nerve-jangling accounts from a century of murder.