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Arguing that the presidency is not defined by the Constitution, but by what presidents say and how they say it, "Deeds Done in Words" has been the definitive book on presidential rhetoric. This title reveals how our media-saturated age has transformed the rhetorical strategies presidents use to increase and sustain the executive branch's powers.
In the aftermath of the 2000 presidential election, campaigns suddenly seem to matter, as do questions about the electoral process. Professors Johnston, Hagen and Jamieson have examined the US electoral process as an integrated event spanning a full year, drawing upon a data set that is massive in scale and novel in execution: the Annenberg 2000 Election Study. The scale of their fieldwork is such that they have been able to isolate key turning points and that dynamics can be studied within certain segments. The interviews are rich in opinion about policy, perception, information and judgement about candidates, media use and strategy. What is more, the authors have used candidate appearances, news coverage, and campaign advertising to provide the first integrated account of this or any US campaign.
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