Bøger af Keith Lincoln

How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding shoppers. It identifies key factors that can lead to retail success, and is essential reading for anyone in any company who wants to increase the sales of branded products.

Focuses on the dangers and the opportunities posed by the growth of private label or retail brands (those owned, sold and distributed by retailers). Debunking the myths and looking at the possible scenarios, this title encourages brand owners to see the 'own brand' problem as a genuine business opportunity that can inspire them to innovate.