Bøger af Larry E Wacholtz

According to the music industry source Buzz Angle, (2018), only two albums sold more than one million copies in 2017 in the United States. In addition, on any given day in 2017, there were more than twice as many streams (1.67 billion on an average day), than there were song downloads for the entire year. Music is pure inspiration. But for the music industry, the problem in a nutshell, has been change, adapt, or die. The industry has found its answer in the live ticket, branding, touring, merchandise, and corporate sponsorships based on the 360-business model. The 360 Music Industry is the first book of its kind to detail the dramatic changes technology, laws, and consumer attitudes have provide for the industry to re-invent itself into a new business model. The industry is based on financial investments into the artist's creativity based on digital marketing and streaming revenues. An analysis is provided in the 360 Music Industry book about how listening to music is used by analytics to break fans into different market types that may then be exploited (in a positive way) for profits through social media promotion and publicity.Songwriter and music publishing deals are provided with information about the various types of revenue generating licensing. Each record label department, their administration, and operation strategies are tied to the 360 deals and how they best represent the artist, their recordings, events, and tours. Artist representation is detail through the personal manager and the corresponding business managers, attorneys, talent, and booking agents. The concert promotion industry is detailed through the process of a bid sheet to determine the cost and potential profits from a show through scaling the house.Special segments in most of the chapters, provide beginners with information that may help them determine how to get started in the industry along with samples of budgets for rehearsal, recording, and a 40-day tour. The last chapter provides information about various types of industry related and connected career opportunities with the information based on government statistics.

What happened in the past foretells the future.The United States is using the communication system to monitor the beyond boring transmissions of its astronauts’ “mapping” the previously unexplored regions of Mars. Their routine transmissions from the desert-like red surface is of little interest to anyone, except at Mission Control in Houston. There is so little activity that only occasional routine monitoring is being noted by other space agencies around the globe. What is about to be discovered will change the history of humanity. Driving slowly across the desolate red rock-strewn area of the surface of the planet Mars a bored to tears Commander James Shockey continues his job of mapping the unnamed and never explored Red Planet.Supervising each mile and communication from Colonel Shockey as he continues his exploration of the Mars’ desolate surface are the team members at Mission Control back on Earth. The stream of information from Shockey to Mission Control is currently being monitored by Major Lester “Lump” Pierson, a rotund bleary-eyed man who’s trying hard to keep his eyes open as he monitors the constant boring messages late at night coming in over the Billgate communication link. At Mission Control Shockey’s voice flows out of the radio loud and clear providing a detailed description of what he is encountering during his 2-mph trip across the Martian landscape. “Lump, I need permission to exit the Tracker.” Major Pierson yawning, “What’s up, Jimmy?” “I’m not sure, but about 50 feet off to my right I’m looking at something odd, something I’ve never seen before up here.” Lump tried to shake himself out of his sleepy state by drinking a large gulp of Diet Coke. “What are you talking about, Jim?” “I don’t know, Lump, I need to get a closer look at it.”“At what?" 

The true-life story of one of the greatest songwriters to grace the planet. He's been slapped by Frank Sinatra, punched by John Lennon and ridiculed by the head of Ringo Starr's record company. Poor and raised in a housing project L claims, "I took every tear and turned it into a note. I turned every punch and smash into a rhythm.