Bøger af Laura Busche

You've created a product that you're passionate about. Maybe that product is a service. Maybe it's a cause. Maybe that product is you. Ever found it hard to explain to others what you're all about-to convince them to be a part of your team, to buy from you, to partner up? Ever felt that out of the 7 billion+ brands on this earth, none can shake the world exactly like yours--- but somehow you just can't pass on that feeling to anyone else? Wonder. Stories. Joy. Others. Helping. Optimism. Lifestyle. Quality. Solving. Passion. Faith. Energy. This is what we're made of. What is your brand made of? What is it that moves your soul and business? Because let me tell you something: there's a high chance that is exactly what will move others too. Sharing your story doesn't have to be painful, and starting today, it won't. We will embark on the adventure of building a bold, inspiring and powerful brand manifesto-a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.

Every day thousands of passionate developers come up with new startup ideas and lack the branding know-how to make them thrive. Lean Branding is their Phone-a-Friend lifeline. This book is a practical toolkit to building your own robust, dynamic brands that generate conversion without having to hire an agency.

Your new product is ready to launch and youre itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. Youll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking designall carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:Content strategy: understand your audience, choose and prioritize channels, and find your brands core themes, voice, and toneContent creation: craft an engaging experience with content formats and copywriting formulas and templatesContent management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns