Bøger af Lida Citroen

Leave the power tie at home. The old rules of influence don’t work anymore.It’s time to throw out the old rules of influence and become the leader you’ve always wanted to be.A new type of leader is emerging—one with a bold mission who empowers others through transparency and unwavering passion. Modern-day executive presence mandates levels of authenticity and honesty never before seen in the C-suite.Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citroën helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.Greta Thunberg is a powerful example of a new paradigm leader. The Swedish teenager ‘s influence arguably exceeds that of most CEOs or political leaders. The youngest person to be named Time’s Person of the Year, she radically upended Swedish politics and world climate policy. Nothing about her conforms to the typical expectations of a leader’s executive presence—her power comes from her absolute honesty and genuine passion to make the world a better place.

The steps to create a positive personal brand and reputation management are illustrated with examples, activities, and case studies to empower you to tell the story of who you are and what you stand for -and jumpstart your career success.

Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.

Prepares veterans transitioning into the civilian workplace for success with practical tools to manage their job search and personal brand.