Bøger af Luan Wise

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.While 'social media' seems to be a simple concept to understand, the implications of using it strategically to enhance and complement marketing initiatives at work can be more of a challenge. Written by a recognised trainer for both LinkedIn and Meta (the parent company of Facebook, Instagram and Whatsapp), Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations and in-depth reviews of the platforms themselves. It's both practical and informative, while remaining closely connected to marketing fundamentals (which, however fast the social media landscape is changing, continue to underpin the concept of social media marketing) - including social media and changing consumer behaviour; getting to know your customers; planning for business growth; and the importance of branding. Whether you're studying marketing, are at the start of your marketing career, or are an established marketer tackling a new business challenge, Smart Social Media will help you to understand how social media marketing can drive growth for your business, how to build a strong brand presence on relevant social media platforms, how to use social media to guide buyers through their journey from awareness to advocacy, and how to recognise the benefits of collaborations, partnerships and online communities to support business growth.

* WINNER * 11th Annual National Indie Excellence Awards You can dive into social media head-first and see what happens, or you can take the time to research, evaluate, plan and execute your approach. I choose the second option. It's easy to get carried away and blindly create profiles on new social media platforms, regardless of whether your target audience is even present. With a smartphone in your pocket, it's easy to post content and release it to the world. But, what's the point? There are lots of 'how to' books on social media, and no end of blogs, but there are few that address the fear that many people have about using social media - the fear of not really knowing what to do, and not wanting to get it wrong. My aim, in writing this book, is to bring the business of social media back to basics: to compare the new with the traditional, to adopt a planned approach, and to ensure that you know how you can get results for your business. Who is this book for? If you're a marketer or a business owner, director, manager with responsibility for marketing, this book is for you. If you're involved in customer service, recruitment or sales you will also find this helpful to your day-to-day role. You'll probably be using social media already, but know you could be using it better. Wherever the future lies with social media, it's only one channel of communication. So relax! The only thing we can be certain of with social media is that it will change, so let's embrace change and focus on knowing where we want to be, and on developing a plan that will help get us there.