Bøger af M. Morley

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.