Bøger af Maggie McVay Lynch

Plenty of books have been written on writing craft. An equal number of books have been written about marketing and platform for the self-published writer. However, until now, few have tackled the actual DIY steps to get your finished manuscript from your word processor, through formatting for print and various ebook reading devices, to being distributed by all the major vendors and bookstores. Lynch demystifies the technology in her easy-to-read explanations. Each step is illustrated with examples and screen shots. She also provides resources and links to additional software products and options that the more technically inclined writer may wish to pursue. Lynch has already done the work of testing a variety of technical solutions. In this book she shares the process she found that is easy-even for non-technical writers-and takes the least amount of time to process each book. Along the way, she shares tidbits around the changing state of publishing, the importance and use of metadata for both print and ebook sales, and the decision-making processes any writer must undertake in determining what amount of time and effort she is willing to expend in the preparation and distribution of her work versus spending more time writing the next book.

Once you have a finished book, you need to get it into readers' hands. Loading your book to a vendor looks deceivingly easy. However, the career author knows that each vendor has its own methods for promoting books, performing searches, and identifying ready buyers. You need to take advantage of these differences in order to maximize your profits and discoverability.Capitalize on competitive retail pricing in different markets, and use effective metadata to draw more readers to your books. Learn to: Write compelling book blurbs for each title that focus on "reader cookies" and marketing. Unlock keywords and get access to hidden category options. Take advantage of search algorithm nuances at Amazon, Barnes and Noble, Kobo, and Apple. Use aggregators to increase distribution opportunities around the world. Evaluate opportunities for direct sales to bookstores and individual consumers.

Frustrated with the plethora of conflicting information on how to self-publish? Wouldn't it be wonderful to sit down with someone who has already made the mistakes, done the analysis, and will provide you the short cuts-the secrets about the things that work? Now you have that chance with the Career Author Secrets series.Indie Publishing (Self Publishing) has changed dramatically in the past five years. There are now new, easier tools to use for every part of the process-editing, formatting, distribution, sales, and analysis. This first book in the Career Author Secrets series provides a foundation for navigating the indie publishing process and staying away from the scammers. It breaks down the requirements for self-publishing successfully, protecting your rights for the future, and YES I do share all the secrets I've learned.It contains everything a DIY author needs to get her book from manuscript to professional publication in both ebook and print, including:Why books don't sellOptions for DIY or contracting professionalsThe truth about ISBNs & Copyright RegistrationSecrets for formatting your book the easy wayCreating book covers that sellMaking decisions about distributionThis book is especially valuable for those with limited technical skills who want to produce a quality professional book for the least amount of cost. Learn the secrets to easier implementation and how to make good decisions on what is worth your time and money.