Bøger af Mario Atzori

"Due novelle per la sera" è la raccolta di due racconti in cui è possibile trovare qualcosa di noi stessi. Ambedue trasferiscono senza sforzo tensione ed emozione. Tengono davvero compagnia e possono riempire il vuoto di una o due serate.

"Marketing for organic farming", already published in 2000 with great success, has been completely rewritten and updated. It is an easy-to-read and understanding manual applied to organic farming. Explains, step by step, the basic concepts of operational marketing: product, brand and coordinated image, market, consumer, price technique, etc. Provides practical examples of how to achieve the break even point of the individual product and the company. It teaches how to assign the sales target to its own distribution force. Show in detail, using easy statistical formulas, how to carry out reliable market research or how to plan and carry out an advertising campaign and many other interventions. Of course, it exemplifies the annual marketing planIt also mentions web marketing techniques. Anyone, regardless of their degree, will be able to take over the marketing planning tools of a farm in a very short time.

The marketing course for organic farming in ten lessons, is easy to read and understand immediately. Its learning, which can take place in one or two months, is immediate. As an example, we can assure you that you will be able to calculate the Break Even Point and consequently establish and assign sales targets; you can carry out quantitative and qualitative market research; identify the markets of your interest and the most appropriate distribution channels; design and implement advertising campaigns etc. But most importantly, you'll be able to lay out an annual or three-year marketing plan without knowledge of statistical science.Entrepreneurs, professionals or young job seekers can take advantage of this simple course to improve their position or career advancement.