Bøger af Matt White

Maureen Arcuri and Matt White are members of a historical re-enactment Guild and have been performing on the Northern California Renaissance circuit for over seven years. Their stories are about the characters they portray. Tales of the Wycked Aye Tavern will take you back to the Highlands of 16th Century Scotland during a time of religious and political turmoil, where alliances are formed and destroyed over night, and where three people come together to be the best of friends.

TRADITIONAL SELLING DOESN'T WORK ANY MORE! Did you know that more than 70 percent of the buying decision takes place BEFORE you even know a prospect exists? That's why the traditional sales process doesn't work.

 In this book, you'll learn: - Why traditional selling doesn't work any more... - The new way consumers (both B2B and B2C) are buying... - Why NO ONE CARES about your product... - How to build credibility and trust in this new world of buying and selling... - And much, much more! WHAT ARE PEOPLE SAYING? "A simple model that works, yet most businesses ignore. If you only take and act on just one of the recommendations in Matt's book, your business will grow." - Joe Pulizzi, Content Marketing Institute "Simply put, Matt White's put together a book here that truly lays out what every business must strive to be in the digital age - helpful, consumer centric, and obsessive about solving the problems of their customers. It's actionable, relevant, and built upon principles that will be affecting businesses for years and years to come. A MUST read!" - Marcus Sheridan, The Sales Lion "Matt White is the real deal...he doesn't just talk it, he walks it, too. To stop selling and start helping is not just a good idea, it's the right thing to do. Well written, action steps, and content that will get your business to the next level. Well done, Matt!" - Doug Sandler, Nice Guys Finish First

Unlock the full potential of generative AI for your business-an indispensable read for every modern leader looking to integrate generative AI in their organization In Generative AI: The Essential Guide for Business Leaders, celebrated AI researcher, strategist and industry executive Matthew D. White delivers an up-to-date and insightful new perspective of how business leaders should integrate generative AI into their own organizations. In the book, you'll learn about the basics of generative algorithms, explore the opportunities and risks presented by the new technology made famous by OpenAI's powerful ChatGPT - and learn how to improve your organization's products, services, operations, and strategies while limiting bias and harms. The author describes a complete framework for the adoption of generative AI inside your organization, as well as specific strategies to avoid the most common mistakes and pitfalls made by companies as they navigate these largely uncharted waters. You'll also find: Demystifying Generative AI: Comprehensive, jargon-free explanations to help you understand the core concepts of generative AIReal-world Applications: Applications and methods you can apply to your own company's products and services to harness the potential of generative AIStrategic Insights: Planning considerations that will prove crucial to the success or failure of your new generative AI adoption strategyAdoption Frameworks: Concrete, step-by-step methodologies for streamlining your processes, increasing productivity, creating new and exciting products, and improving your bottom-lineRisk Assessment: Practical advice on evaluating the ethical and operational risks of generative AI and how to mitigate themThe Future: Insightful view of what is to come in the field of generative AI along with a discussion on the most pressing social, economic and legal issues An exciting road map to the commercial potential of generative AI for managers, directors, executives, and other business leaders, Generative AI will also be a hit with policymakers, regulators, compliance specialists, and technical professionals interested in the future of commerce and tech.

S.U.I.T.S.(TM) the book, is designed to facilitate a realistic personal brand creation filled with practical templates which will unlock the secrets that govern your performance and alignment to your highest intent for your life making it both achievable and measurable. If you are ready to take an honest look at yourself and investigate how you can elevate your brand authentically to achieve your highest and best intent, this book is for you.