Bøger af Melissa Byers

Your personal brand already exists - the question is how do you proactively manage and craft it to bring you the opportunities that you want for yourself. This book uses the same strategies used by the world's biggest brands and shows you exactly how to use them to create a visible and compelling personal brand that attracts opportunities. A well crafted personal brand can bring you professional opportunities like speaking engagements, media mentions, book deals, new clients, promotions, new job offers, thought-leadership in your industry, a platform to promote products or services, the ability to change careers, professional opportunities and much more. Personal branding is vital today as people search for you online and develop impressions about you - sometimes without even meeting you. This book is divided into 3 sections: Define, Design and Deliver. In the define stage you'll examine your personal and professional goals and strengths. This is the foundation of a strong brand, and at the end of this section you'll have a personal brand statement that clearly defines who you are and what you do in a compelling way. Designing a strong personal brand focuses on making your brand desirable and attracting people and opportunities to you. This section focuses on the strategies used by the most popular brands in the world and shows you exactly how to apply them to yourself. You'll craft a personal brand pyramid that clearly defines how you will present yourself and the elements that you'll highlight to bring your brand to life in a compelling, credible, interesting and memorable way. Finally, delivering your personal brand is about gaining visibility for yourself and getting in-front of people consistently both online and offline. In this section we'll explore how to deliver a strong personal brand in-person (including some tips and ideas to practice) as well as online. You'll learn how to use social media including LinkedIn, Facebook, Twitter, a blog, a website and more to build your personal brand and increase your exposure and audience. You'll create your own personal action plan for how you can deliver your personal brand online consistently. This book is your roadmap to self-branding - from discovering yourself to executing with excellence. Personal branding is powerful for business professionals, CEOs, executives, politicians, sales professionals, business development professionals, consultants, accountants, authors, coaches, speakers, attorneys, artists, musicians and many other audiences.

Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.