Bøger af Michael North

This book examines how Fortune 500 companies use Twitter on a daily basis. Chapters include an introduction explaining the importance of Twitter to companies by discussing some of the most damaging 140-character reputational mishaps and some impressive crisis management strategies executed within the Twittersphere. A comprehensive review is presented beginning with a discussion of computer-mediated communication (CMC), interactivity, word-of-mouth (WOM), message valence, and ending with a section differentiating between business-to-consumer (B2C) and business-to-business (B2B) companies. Lastly, the methodology, operationalizations, and research design are presented to examine companies¿ interactivity with users, message valence, how B2Bs differ from B2Cs, and how long users can expect to wait for a company to respond to their tweet.

An account of the Dutch golden age of the 17th century, when the country enjoyed economic success, world power, and tremendous artistic output. It explores the reasons for its success in trade and industry, and the ways that art played a role in the innovative climate of the times.

If art and science have one thing in common, it's a hunger for the new - new ideas and innovations, new ways of seeing and depicting the world. The author takes us on a tour of more than two millennia of thinking about the problem of the new, from the puzzles of the pre-Socratics all the way up to the art world of the 1960s and '70s.

A collection of essays studying the economic and social aspects of art history in Europe between 1400 and 1800. The essays focus on the demand for art, the range of art purchased by various social groups, communication between different production centres and the emergence of art markets.

Eighteenth-century Europe witnessed a commercialisation of culture. Culture became less courtly and more urban. The marketing of culture separated itself from the production of culture. This book focuses on the forms of entertainment and on the material culture during this period.

A text on the principles and applications of stereochemistry which explains the different biological properties of the stereoisomers of a compound, and the preparation and analysis of stereoisomerically pure compounds. It also covers the stereochemistry of inorganic and organometallic compound.

Later medieval Europe saw a great deal of change and expansion of different kinds. This geographically broad textbook explores these events in a series of chapters on the different countries, covering the Holy Roman Empire, East-Central Europe, Scandinavia and Russia. It looks not only at political history but also at economy, society and culture. -- .

Camera Works is about the impact of photography and film on modern art and literature. With examples from the avant-garde of the little magazine and from classic authors like Fitzgerald and Hemingway, it argues that literature and art become modern by responding to these new means of representation.

The book includes accounts of the political activities of the three writers; Yeats, Eliot and Pound, reinterpretations of their critical theories in light of their politics and a rereading of some of their major works including The Tower, The Waste Land and the Pisan Cantos.