Bøger af Morgen Witzel

Containing more than 250 entries, this unique and ambitious work traces the development of management thinking and major business culture in North America. Entries range from 600 words to 2500 words and contain concise biographical detail, a critical analysis of the thinkers' doctrines and ideas and a bibliography including the subject's major works and a helpful listing of minor works.

A SERIES OF HIGH-PROFILE ACQUISITIONS, INCLUDING JAGUAR LAND ROVER AND CORUS STEEL, TOGETHER WITH THE LAUNCH OF THE NANO (THE WORLD S FIRST RS. 1 LAKH/ BELOW US$ 2500 CAR), IS SET TO CHANGE OUR PERCEPTION OF INDIA: ON THE THRESHOLD OF BECOMING A TRULY GLOBAL BRAND.*S OLDEST AND MOST RESPECTED CORPORATE BRAND. WITH A MAJOR INTERNATIONAL PRESENCE, IN A VARIETY OF AREAS INCLUDING STEEL, TEA, CHEMICALS, COMMUNICATIONS AND SOFTWARE, TATA NOW STANDS 65TH IN THE WORLD BRAND VALUATION LEAGUE. BUT WHAT IS THE TATA BRAND ALL ABOUT? WHAT ARE ITS VALUES? HOW DO PEOPLE PERCEIVE IT, IN INDIA AND AROUND THE WORLD? IN THIS ABSORBING AND INFORMED BOOK MORGEN WITZEL DIGS INTO THE HEART OF THE TATA ENTERPRISE, DESCRIBES ITS ORIGINS, HOW TATA S REPUTATION AND IMAGE EVOLVED, AND HOW THE GROUP HAS WORKED TO TRANSFORM THAT IMAGE INTO A POWERFUL AND VALUABLE BRAND. TATA: THE EVOLUTION OF A CORPORATE BRAND GOES TO THE CORE OF THE TATA ETHOS TO EXPLORE THE UNIQUE RELATIONSHIP BETWEEN THE TATA GROUP AND THE INDIAN PEOPLE, A RELATIONSHIP THAT GOES BEYOND THE ACHIEVEMENTS OF A SUCCESSFUL BUSINESS TO ITS SOCIAL CONTRIBUTIONS FOR ITS EMPLOYEES AND THE SOCIETY AT LARGE. FINALLY IT ASKS HOW THAT REPUTATION WILL BE PERCEIVED AND UNDERSTOOD AS TATA MOVES INTO GLOBAL MARKETS. WHETHER YOU RE AN ENTREPRENEUR, A MANAGER, A MARKETER, OR AN INTERESTED TATA LOYALIST THIS BOOK WILL HELP YOU UNDERSTAND THE DURABILITY OF THE BRAND AND INSPIRE YOU WITH THE VALUES IT HOLDS ONTO IN THE GLOBAL ECONOMY. टाटा ब्रांड म्हणजे आहे तरी काय ? काय आहेत त्यांची मुल्ये ? जगातील आणि भारतातील लोकांना त्यातून काय समजते? या रंजक आणि माहितीपूर्ण पुस्तकात मोर्गेन विट्झेल टाटांच्या हृदयाचा ठाव घेतात,त्याचे मूळ समजावून सांगतात,टाटांच नाव आणि प्रतिमा कशी निर्माण होत गेली, आणि या प्रतिमेचं रुपांतर एका बलवान आणि मौल्यवान ब्रांड मध्ये करण्यासाठी या उद्योगसमूहाने काय केलं,याचं वर्णन करतात.

Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having on business in China and beyond.

Ethical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage. Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization''s success. Trust engenders loyalty and good reputation, which in turn builds brand value. The Ethical Leader provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.Ethical behavior is the key to trust-building, but it needs to go deeper than something managers do out of a sense of moral duty. The Ethical Leader show why ethics needs to be the platform from which to build a strong and enduring business, and it provides the necessary tools and insights for how to make this happen.

The belief that everything is changing led to the disasters of the dotcom era. This book reminds us that some fundamental rules do still apply by taking readers through 20 imperatives derived from the wisdom of great leaders and management theorists including Peter Drucker, Henry Fayol, Andrew Grove and bankers and financiers such as Thomas Gresham and Warren Buffet. This entertaining run down of the fundamental laws, rules and principles business professionals should break at their peril is complemented by case studies that document the consequences of ignoring these key laws. Management from the Masters is a book to be read and re-read to reinforce the fundamental rules of business for all successful managers.