Bøger af Nabil Belmekki

Analysis of political campaign materials' content has been lacking and almost always focused on the available textual materials. This book, however, departs from the standard norms of looking at textual materials and instead focuses on the photographic images that appear in most political campaign materials, especially electoral programs. This book helps readers to understand the system of visual language that is inherent in electoral programs. It intends to show how visual elements have an impact on the degree of adopting a good strategic campaign. By adopting social semiotic analysis, visual elements will help to read the images¿ ideologies and latent messages. In this book, the author used ¿visual grammar¿ adopted by Kress and Van Leeuwen to examine fifteen images extracted from the electoral program of the Justice and Development Party (PJD) that was published by Al-Misbah: A comprehensive weekly newspaper, during the campaign for the elections of November 2011. This book is a review of the grounding theories of semiotics in the Moroccan political context. This book shows that PJD uses careful images in their election campaign to transmit Power and Ideology.

This book gives a precise look over language and regional variations in Morocco. It tries to explain some of the observed differences by examining speakers¿ (Participants¿) speech about the importance of structural accuracy in the language spoken. It also aimed to investigate whether Meknasi Speakers (MSs) and Er-Rissani Speakers (RSs) have different insights towards their language spoken and pronunciation.

This book gives a precise look over first personal pronouns and modality in political discourses of Abdelilah Benkirane on the base of Hallidayian Systemic Functional Grammar from critical perspective of Norman Fairclough. For this importance, the speeches of Abdelilah Benkirane during the campaign for the elections of November 2011 are critically analyzed in order to arrive at a better understanding of the nature of his political discourse. At the end it is concluded that Abdelilah Benkirane uses ¿we¿ and ¿I¿ the most in his speeches for creating an intimate relationship with his audience. Furthermore, by using different modal auxiliaries especially the frequent use of high value, Benkirane presents his attitudes on the Arab spring and the 20th February movement, which can influence the attitudes and beliefs of his audience.