Bøger af Norbert Schwarz

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

This text introduces the "logic of conversation" developed by Paul Grice, who proposed the cooperative principle and a set of maxims on which conversationalists rely. This framework is applied to topics including: research on person perception; decision making; and public opinion research.