Bøger af Oliver Pott

Selfmade millionaire Oliver Pott is the master at common sense marketing for internet practice - or any business! In this book, he masterfully translates from his real-life stories, how to apply business and marketing principles into winning solutions for business growth, and improved relationships with customers and patients alike. This book presents a candid and open look at strategies and thinking and philosophies and practices that work - and some that don't work! Even if only a few of his hundreds of examples and stories works for any given reader, or if by learning what not to do, it would be well worth the read.

How to make your company unmissable!Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service?In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility - consisting of relevance, authority and storytelling - you can completely abandon flashy campaigns in the future and still remain visible and relevant.