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The purpose of this book was to avail students of the many different reasons and back-stories equated with the advent of interaction design and its effect on our world. Since the beginning of recorded history mankind has desired to keep track of its events and accomplishments and to find a way to properly represent those occurrences to the rest of the world. Now with the use of interaction design and multimedia it has become possible to present the story through a current and evocative platform.As the new generation comes of age a new method is being utilized in all areas of communication. This new generation - Generation i - desires its communication at a different rate than its predecessors. This new Gen-i wants its information Internet ready and interactive. It has become involved in the immediate and it is not going away. Interactive multimedia is here to stay from the halls of famous museums to the conference rooms of corporations to the entertainment centers in most homes. A new vision of information distribution has taken root. The main goal of this book is to help you take your first steps in that new direction. To understand the effects of this new platform and to be wary of its abilities and its dangers.As a friend once said, "no matter how thin you slice it there are always two-sides."
The purpose of this book is to investigate and discuss the premise that the current generation was constructed to be consumers for a transitional marketplace. As the economy shifted from analog to digital, consumers had to be trained to accept, use and progress within a new economic model through changes in societal and economic patterns. Those events are reflected in the habits and lifestyles of the current 12 to 25 year old demographic globally, and it has caused them to be the consummate consumer of digital goods based on events that have been created to develop them to be consumers and to be consumed.Veal: The Rise of Generation Interactive is a deft manifesto on the domestication of the young consumer into a well-cultivated piece of "veal" ready to be parceled off to greedy corporations as a permanent food source, while governments either ineptly or corruptly look the other way.
"The Digital Incunabula is Patrick Aievoli's personal sonnet through media, interaction and communication design. He carefully crafts each evolutionary step into ripples that are supported by his own storied professional and academic experiences. It's full of facts, terms and historical information which makes it perfect for anyone looking to flat out learn!"--James Pannafino, Professor, Millersville University & Interaction Design
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