Bøger af Patrick Fuller

In today's modern, techno-centric world with its endless supply of data, and the multitude of ways to collect and utilise it, intelligence has become the best tool for law firms when it comes to understanding client needs, offering quality value-oriented services, and garnering and retaining business.

Video is often cited as the most effective marketing content for driving results. It's proven to significantly increase website traffic, time on site, social engagement, and conversion. But it's not only a great marketing tool. Videos also play a significant role in closing sales as well as customer training and support. So, we're all in agreement that video is important. Now what? I constantly hear business leaders say, "We've always wanted to do video, but we didn't know someone we could trust, we didn't know what we were doing, and we didn't know how much it should cost." The goal of this book is to help you answer all these questions-and more!In my consulting practice, I guide clients through a 7-step process to help them answer the following five key questions: What role should video play in meeting our business goals? What types of videos do we need? How do we tell the most compelling story? Who or what should be the subject of our video(s)? What should our video marketing strategy be? In this book, I'm going to walk you through a tried-and-true, 7-step process for planning, producing, and promoting video content online

Obtaining an accurate and comprehensive overview of performance throughout the firm is no easy undertaking - there are numerous aspects of the firm to inspect and many varying streams of information to consider. From individual partner performance to firm-wide cash flow, correctly measuring and managing performance involves a keen eye on both the micro and macro aspects of the firm. Measuring and Managing Performance for Law Firms offers an overview of the measurement and metrics that firms can employ to effectively manage their work force and firm-wide performance. Discussing a range of topics from metrics that stimulate innovative thinking, effectively managing high-performance teams and dealing with stress in the work place, and implementing "e;balanced scorecards"e; and "e;opportunity scoring assessments"e; to track firm performance and effectively utilize internal information resources.