Bøger af Priyanka Tripathy

The book of ¿CONSUMER PREFERENCES FOR ORGANIZED RETAIL OUTLETS¿ is primarily intended to serve as a text for students of management. Moreover, the text will introduce students to the fast changing retailing environment. The students will get a practical thrust which is coming at staggering speed in the world. In addition to the useful sources of information related to emerging retail formats and retailing management perspectives, there are variety of tools such as boxes, tables to provide more adapting view to students and the make the subject easier for them. The Indian retail sector is going through a transformation and the emerging market is witnessing a significant change in its growth pattern. Both existing and new players are experimenting with new retail formats. These organized retail outlets provide wide variety to customers and offer an ideal shopping experience with an amalgamation of product, entertainment and service, all under a single roof. Changing tastes and preferences of consumers¿ are leading to radical transformation in lifestyles and spending patterns and this in turn is giving rise to spurt in new business opportunities.

The present book has been written with two clear objectives in mind - to enable researchers, irrespective of their discipline, to develop the most appropriate methodology for their research studies; and to make them familiar with the art of using different research methods and techniques. It is hoped that the humble efforts made in the form of this book will assist in the accomplishment of exploratory as well as result-oriented research studies. The book is primarily targeted to serve as text book to Post Graduate, M.Phil. and Ph.d students of research methodology in all disciplines of various universities. The book seems to be designed specifically for those students who are newcomers to research, and who may have a basic barrier with regard to the subject. The areas covered in the book follow a simple-to-complex approach in terms of their discussion. Overall, this book clearly reflects the teaching experience of the author with this subject. The book can be of value to researchers by introducing some information on how to carry out reviews of literature and its importance in research. All possible efforts have been made to further enhance the usefulness of the book. The feedback received from different sources has been incorporated.