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Bøger af R. Eric Reidenbach

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  • Value-Driven Bank af Etc.
    Value-Driven Bank
    - Strategies for Total Market Satisfaction
    af Etc. & R. Eric Reidenbach
    343,95 kr.

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  • Listening to the Voice of the Market af R. Eric Reidenbach
    Listening to the Voice of the Market
    - How to Increase Market Share and Satisfy Current Customers
    af R. Eric Reidenbach
    550,95 kr.

    Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.

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