Bøger af Regina Luttrell

This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

This book looks at Wonder Woman's creation, mysterious identity, and deep roots in the feminist movement, as well as the cultural and psychological impact she has had on five generations of fans from the Baby Boomers through to today.

Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

Gen Z: The Superhero Generation is a must-read for parents, educators, and employers as they help prepare the next generation for the future. Learn the characteristics of this generation in order to understand how to reach them in positive, productive ways. Join us on our superhero journey to see how they are capable of changing the world.

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

The Millennial Mindset introduces seven characteristics common to Millennials and debunks popular stereotypes associated with this generation. The authors offer parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster Millennials in all aspects of life.