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  • Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) af Chris (University of Cincinnati) Allen
    Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
    af Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn & mfl.
    1.398,95 kr.

    Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

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