Bøger af Rick Segel

Why does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the "R" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valued "must-have" resource to your retail customers. You'll learn how to: - Educate your retailers while positioning yourself as an expert in your industry - Create retailer friendly, store-focused co-op advertising - Work with your customers to hold promotions that pay - Help your retailers create and maintain a web presence - Use tradeshows as powerful relationship-building events "Rick nailed it! His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started."- Steve Lang, Chairman of the Board, Mon Cheri Bridals "Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick!" - Sal Macaluso, CEO, EFashion Central

Why do 80% of all businesses fail? Why? Because People make bad decisions.Rick Segel and Rob Singer, two highly successful entrepreneurs became enthralled with just that question and motivated enough to join forces to share their years of experience in writing the book Good Business Bad Business. Their book gives you over 100 scenarios of good and bad business decisions that lead to success and failures and examples of what makes them good or bad.This book is a must-read book for everyone, from the experienced managers to the newest owners because the levels of sophistication may change but the core principles and values remain the same.  Everyone in business today can benefit from these good common-sense reminders of what is right and what is wrong to help your company grow because common sense isn’t common anymore.Good Business Bad Business isEasy to ReadEasy to UnderstandEasy to Implement